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Posted 16 September 2003 - 11:02 AM
'AdTextuals' Deliver More Targeted Users With Content Specific Ads Relevant to
What Readers See on Pages. New Service Set to Give Google Fierce Competition.
Posted 16 September 2003 - 11:17 AM
It seems like a Catch-22 situation for companies hoping to challenge Google in the Adsense market. To attract marketers you need a solid distribution network, but to have solid distribution you need a critical mass of advertisers.
Posted 16 September 2003 - 11:23 AM
The ads on their search results are surprisingly very similar to Google's Premium Listing as far as looks go. And no matter what search you do on their index, the same two sponsored links appear. Any clue where the ads that they will display are? They don't show them on their own results.
Posted 16 September 2003 - 12:06 PM
Posted 16 September 2003 - 02:42 PM
I think that there might actually be a chance there for a company to launch a highly focused brand on contextual ads. Google has to be careful. Every additional thing they add to their portfolio of services is like a chink in their armour. They got their start by focusing on search, and only search. Everyone else was focused on being a portal.
Even though the google search page is still simple, the brand is becoming weaker. Is Google a search company? Or an advertising company? Or a media broker?
At one time they were only one of these things. Now they are all three. My favorite branding saying comes in to play here: "Jack of all trades, master of none"
There is still room for debate though- since google is a strong search brand name with consumers. Only with industry folks are they known for all three things.
Posted 16 September 2003 - 03:09 PM
Certainly Overture stands a chance in this field, as well as the other already-existing PPC companies.
Posted 01 October 2003 - 09:19 PM
The click-through rate on Adwords is nothing like what you get with a top position on Overture. I've found the quality better from Adwords, but YMMV.
Posted 01 October 2003 - 09:27 PM
I have had a similar experience clickthroughwise with Google and Overture. I think this largely has to do with how Overture's ads are generally served vs. Google. When Yahoo and MSN both serve the top Overture ads directly below the search box before the algo search results, they get a very high CTR compared to how Google serves their own ads. AOL's market share is much lower than Yahoo, MSN, or Google's web sites so that doesn't make up for how Google serves the ads.
Posted 01 October 2003 - 10:00 PM
Posted 01 October 2003 - 11:24 PM
Personally, I'm not a fan of Overture whoring out my ads to anyone with their hand on their mouse.
Posted 02 October 2003 - 10:39 PM
I wouldn't bid above the minimum on Overture any more, with all the "partnerships" they have now you don't know who's clicking, or if it's even a person.
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