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Posted 15 August 2004 - 05:10 PM
Being a one-man show, I am careful to proofread everything I write, then send myself a test message before I distribute it "live". Dada mail makes this part easy.
But still, every week I have to take a deep breath and triple check everything before I send it out to make sure I am not including typos, last week's newsletter by mistake, members email addresses, etc. I guess I live in fear that one day I will make a colossal gaffe.
Finally, to the point ,
What kind of steps do you all take to ensure that your newsletters are high quality products?
Posted 15 August 2004 - 05:38 PM
Jill uses a professional proofreader and if I ever find a way to make revenue off mine (instead of it just being a hobby I like) I'd do the same.
Posted 15 August 2004 - 05:39 PM
After reading the thing over and over again, you'll never be able to spot things that someone else might.
I've always invested in a proofreader for my newsletter, and I think it shows in the quality of what goes out. You can't say that for many newsletters these days, even some of the big names. The funny thing is, people don't notice when a newsletter is perfectly proofed, but they sure do notice typos, etc.
Posted 15 August 2004 - 09:07 PM
I do it the wrong way, pretty much the way you do, California. I send it to my AOL account, Yahoo address, ISP email, and through SpamAssasin to my domain email to check that it doesn't get gummed up in filters and looks OK in the email software. I also click on every URL before distributing it.
Another way to catch more of your own typos is to let it sit overnight (or at least several hours), then come back with fresh eyes.
Posted 16 August 2004 - 10:25 AM
I originally got to thinking about this after noticing that Jill's newsletter is is very professionally composed and edited. (I mean it, I am not just kissing up!).
Posted 16 August 2004 - 10:39 AM
Posted 16 August 2004 - 10:47 AM
I can't believe how many times I send my newsletter to my proofreader thinking "she'll never find anything this time" and she's got it marked up all over the place when it comes back!
Now granted, some things might be picky or whatever, and might go unnoticed by the avg. reader, but they always make the newsletter better overall.
And again, you don't notice much when things are all good...just when things are bad. (Although apparently California DID notice the good! )
I personally believe that any typo or whatever reflects badly on the overall newsletter and its credibility. It's not like forum posts where typos would be expected. If I get a newsletter that consistently appears unedited, I simply unsubscribe.
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