7 replies to this topic

[Louisa]

Hi,

What's about indexing a portal that content change every few minutes. In fact, I want to rank for the topic title as CNN does for their topics : Entertainment news, Travel news, Technology... Is there any tricks?

Thanks a lot.

Louisa

[Jill]

Hi Louisa,

You'd need static pages (ones that don't change) which focused on those keyword phrases. Preferably you'd need whole sections of your site that had static content focused on the phrases.

If you're simply recyling news from newsfeeds, however, your site will be lost in the sea of others doing the same thing. You'll need to do something to make your site better, all-encompassing, easier-to-use, cooler, or whatever. You'll need to figure out a way to make your site stick out from the pack.

What's going to be unique about it? If you don't already know this, think about it for awhile!



Jill

[SearchRank]

What's about indexing a portal that content change every few minutes.

The content that will change, can I safely assume we are talking about body content? If so are there other elements of the page that can always stay the same such as title tags, meta description tags and alt tags? You can also try adding a descriptive paragraph that will remain the same all the time. This could be place above the content that changes all the time.

If the entire page changes, then it may be difficult to get ranked well. In my experience, when a particular web page is completely modified, it is almost like it drops in ranking for a time, possibly so the search engines have time to analyze the new content, before it will rise again.

Also you have to consider how large CNN is and the possibility that there are many, many sites that link to them. It would be difficult to compete with them for sure.

[Louisa]

The content that will change, can I safely assume we are talking about body content?

Yes, I was talking about body content. Thanks to both of you for your advice.

Louisa

[dimok]

I do not know exactly about Google, but for major Russian SEs there is such a thing: they index news sites and big information portals every hour (or even more often). So, they always have "actual titles and desctiptions".

[air-dog]

I've found an interesting article at gooGuide with details of googles main indexing spiders and their secondary spider called "Freshbot"

The Google Everflux Phenomena

I consider this a NEED TO KNOW for anybody with a website that is constantly updated.

[Scottie]

Air-dog,

I think that article is a little dated. Everflux did work that way earlier this year but since they have stopped the monthly update, I believe Freshbot and Googlebot are now the same. In other words, Everflux is now the rule instead of the exception.

I'm not 100% sure of that, so someone please correct me if I'm wrong.

[jvanv8]

wait, why would static pages need to be created???
If you are getting content from a database, you could put a parameter in the url to say what section and day the news happend on.

www.myportal.com/portal/sports/16-oct-2003

where "portal" is a php page (could be something else) and entertainment and 16-oct-2003 are used as parameters to query the database.

Then be sure you populate the TITLE with perhaps the top story ( SPORTS NEWS: Curse of the Bambino ends Red Sox run) as well as the keywords and descriptions.

The next day the page will be /portal/sports/17-oct-2003 but you wont get a 404 since the last 2 names are just parameters. Create an "Archive" that lists the last 90 days worth of news and you'll sure to get every day indexed.

- Remember kids: Just say NO to static pages!!!!
- John