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How Would Your Site Get Traffic
Posted 24 February 2004 - 02:24 PM
I found this thread where there was some discusson of the favicon file. Might answer at least some of your questions.
Posted 24 February 2004 - 02:25 PM
I believe so. In fact, not having a favicon seems to be a better way of tracking how many users bookmark one of your pages than having one. I have one site that's had a favicon since right after it was first published, and when my logs indicated that that file got called, I always took it to mean it was a new user bookmarking us.
My January "File Not Found" logs, for example, show 978 attempted /favicon.ico accesses. Does that mean the site was bookmarked 978 times in January or does it mean something else?
But a few month ago, I added a line like this to every page on the site:
<link rel="shortcut icon" href="http://www.domain.com/favicon.ico">Since then, I've seen a huge jump in the number of calls for that file in my logs. I have to assume that I'm now seeing data for a lot more than just new people bookmarking a page.
Posted 24 February 2004 - 02:59 PM
Over on the other board, Scottie said:
I like to use the "number of users bookmarking the site" in my sales literature for the sites that sell ads. If someone likes it enough to bookmark it, it demonstrates the site's value and "stickiness".
Great idea, Scottie, and another reason a bookmark study would be useful. A study would not only help us understand how our visitors use bookmarks, on the flip side it could also analyse % of visitors bookmarking a site. Based on favicon not founds, mine's right at 5% of unique visitors with no "bookmark this site" prompts.
Someone mentioned that a "bookmark this site" script improves the number of people bookmarking a site...now I've got a bee in my bonnet to test that theory!
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