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Goodbye Inktomi Pfi, Hello Sitematch ?
Posted 04 August 2004 - 06:24 AM
One site currently gets around 700 referrals per month from Yahoo and MSN combined. If they switch to SiteMatch, they'll have to pay £140 extra per month, for those visitors. Woah !
Others have less referrals but all of them will have to pay considerably more than they're used to.
Safe to say I won't be doing it
I'd be curious to know just how many people are doing SiteMatch.
Posted 04 August 2004 - 10:46 AM
Posted 04 August 2004 - 01:00 PM
Posted 04 August 2004 - 04:14 PM
I don't know much about this but, with a site as big as that, it sounds like you might benefit more from a trusted feed arrangement. Perhaps Barry (MakeMeTop) - or indeed, anyone else who is knowledgeable on this topic - would care to comment??
But as to greenlightsuk's original question about SiteMatch for regular-sized sites, I can be a tad more definite: I wouldn't touch it with a 10 foot barge pole.
Posted 04 August 2004 - 06:04 PM
Posted 05 August 2004 - 01:03 AM
Posted 05 August 2004 - 07:53 AM
Posted 06 August 2004 - 04:59 PM
Other Trusted Feed providers include:
get a few quotes
Posted 12 August 2004 - 08:22 AM
Just as a side note, Overture offers optimization service in it's TFG program, so optimization of feed can't be the sole selling point of company offerings of PostitionTech et.al. What else?
Posted 12 August 2004 - 09:14 AM
Accountability and experience!
Simple example. Let's say OT do your feed and you offer free delivery for your product. You may appear for the phrase "free product". With OT you have to pay for the click - with others you may not.
Your feed URLs may not have any content to build decent feed data and some vendors provide copywriters to describe the page content - OT does not. They just pull the data they are given and prepare it in a preset formula - not neccessarily in the best way.
Remember, some of us have been doing feeds for years - OT has been doing them for only a few months!
There is a very good reason why many people choose to use other vendors. Most people using feeds are fully aware they can go to Overture directly but many don't - anymore than they would use Overture to set up and maintain their PPC accounts
Posted 12 August 2004 - 09:40 AM
How does this happen? Because it's an incorrect click, the vendor takes the cost upon itself?
But doesn't Overture provide optimization services through a partnership with a third-party for this very purpose?
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