10 replies to this topic

[greenlightsuk]

I'm starting to get a few emails from Position Tech about renewing their paid inclusion service, by going with SiteMatch. I just did a quick calculation based on recent referral traffic, to see how much it would cost my clients.

One site currently gets around 700 referrals per month from Yahoo and MSN combined. If they switch to SiteMatch, they'll have to pay £140 extra per month, for those visitors. Woah !

Others have less referrals but all of them will have to pay considerably more than they're used to.

Safe to say I won't be doing it

I'd be curious to know just how many people are doing SiteMatch.

[Jill]

I don't know anyone doing it, and don't know why anyone would do it.

[webber]

We have a pretty big website (About 100,000 product pages alone!) and we were considering using Site Match for more Yahoo exposure. I'm not so sure now...is this a bad idea. We only have about 50 pages indexed without Site Match.

Any ideas?

[BrianR]

Welcome to the forum, webber.

I don't know much about this but, with a site as big as that, it sounds like you might benefit more from a trusted feed arrangement. Perhaps Barry (MakeMeTop) - or indeed, anyone else who is knowledgeable on this topic - would care to comment??

But as to greenlightsuk's original question about SiteMatch for regular-sized sites, I can be a tad more definite: I wouldn't touch it with a 10 foot barge pole.

BrianR

[MCP]

I have been getting terrible rankings at Yahoo and haven't seen their bot in months. Despite all the negative stuff I heard from a lot of SEOs about it being a waste of money, I bought into sitematch and got a big boost in rankings. Terms sitting between 50 to 100 are in top 20 spots now, a few top 5 spots (which I could never get because Yahoo is the Devil). For smaller lower traffic sites like mine maybe it isn't such a bad idea? I doubt it will cost me much per month.

[Jill]

Webber, you might definitely want to try Trusted Feed. I would highly recommend contacting PositionTech about this. Talk to them to see what they might do for you.

Jill

[webber]

Thanks for your replies you guys...now I feel at least a tad safer while taking the Trusted Feed jump

[Mamdaddy]

Hello webber,

Other Trusted Feed providers include:

prioritysubmit.com
marketleap.com
makemetop.co.uk
positiontech.com

get a few quotes

Cheers
David

[webber]

I've been speaking with our account manager at Overture and they can set up our trusted feed for us for a CPC that is lesser than that provided by vendors like Position Tech. So, what is the benefit of going through a third party vender rather than directly through Overture itself?

Just as a side note, Overture offers optimization service in it's TFG program, so optimization of feed can't be the sole selling point of company offerings of PostitionTech et.al. What else?

[MakeMeTop]

>So, what is the benefit of going through a third party vender rather than directly through Overture itself?

Accountability and experience!

Simple example. Let's say OT do your feed and you offer free delivery for your product. You may appear for the phrase "free product". With OT you have to pay for the click - with others you may not.

Your feed URLs may not have any content to build decent feed data and some vendors provide copywriters to describe the page content - OT does not. They just pull the data they are given and prepare it in a preset formula - not neccessarily in the best way.

Remember, some of us have been doing feeds for years - OT has been doing them for only a few months!

There is a very good reason why many people choose to use other vendors. Most people using feeds are fully aware they can go to Overture directly but many don't - anymore than they would use Overture to set up and maintain their PPC accounts

[webber]

Thank you for your replies, MakeMeTop....I'm still left with questions, though...

Let's say OT do your feed and you offer free delivery for your product. You may appear for the phrase "free product". With OT you have to pay for the click - with others you may not.

How does this happen? Because it's an incorrect click, the vendor takes the cost upon itself?

Your feed URLs may not have any content to build decent feed data and some vendors provide copywriters to describe the page content - OT does not.

But doesn't Overture provide optimization services through a partnership with a third-party for this very purpose?