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Looksmart Settles Class Action
Posted 12 September 2003 - 06:35 PM
All customers entitled to a claim have received an email outlining the terms. Apologies for linking to another forum, but there is a thread with the full details here. Please remove link if not allowed. Just trying to distribute this info quickly.
Posted 12 September 2003 - 07:02 PM
Posted 12 September 2003 - 07:06 PM
Let's see what the settlement is....
Posted 12 September 2003 - 07:13 PM
Posted 12 September 2003 - 07:32 PM
Posted 12 September 2003 - 07:36 PM
Yes I think you're right. I wonder how long their partnership with MSN will last now?
I think it might be enough to put them out of our misery.
Posted 12 September 2003 - 10:47 PM
They got off with a tiny slap on the wrist. Good for them. Bad for those who paid for something and didn't get it.
Posted 12 September 2003 - 11:08 PM
Or maybe I'm just hoping it's a significant portion of their income. I just don't like them.
Posted 12 September 2003 - 11:12 PM
Could they be clearing the decks??
Posted 12 September 2003 - 11:37 PM
And they only have to give 50 bucks to those who canceled their listings (I believe from reading the thing). Most didn't cancel because they'd miss out on their free clicks.
This is a teeny-tiny slap on the wrist for them, and as always in a class action, the only one to win is the attorney.
I'm sure they are celebrating in LS headquarters...get this all done with at very, very minimal costs.
Posted 12 September 2003 - 11:46 PM
Me thinks you're going a bit (okay a LOT) overboard there, Kal, my friend!
Wishful thinking, I guess.
This is a GOOD thing for Look. Not for SEOs. Sucks for us. Best for the attorney who filed the thing.
Posted 13 September 2003 - 04:13 AM
The free clicks were always going to end in December, but with this new settlement, most of their prior customers will continue to receive free clicks until June 2004. This settlement means giving more than they're giving now. No-one is going to get less. At the very least, customers prior to April 2002 will continue to receive free clicks till December and at the other end of the spectrum, some previous customers will be granted USD50 per listing.
They're already giving all those free clicks. And in some cases it's LESS than what they're giving now. Plus it will now end in Dec! NO MORE FREE CLICKS! We've been getting 100 free clicks since this whole fiasco started.
With USD 250K allocated to cash compensation, 600K allocated to legal fees and the huge public embarrassment this will cause (not to mention a probable slump in their share price), I don't think they got out of this with "minimal costs". I see a fire sale in the near future, esp if MSN cuts their deal. But, as always, this is just my opinion . Soph could have something there about the legalities of a buyout too.
Posted 13 September 2003 - 04:51 AM
That Dec 03 date is the one to watch as it is the date when the contract with MSN expires.
LookSmart would be crippled by the loss of its Microsoft business, which accounted for 68 percent of its revenues in the last quarter. Their contract expires on Dec. 3, 2003.
I think the outcome of this class action isn't exactly fantastic, although, its fair to say that its a small victory for the consumer nonetheless.
It would be interesting to learn how many people at the time of the outrage actually switched to their PPC model and, in terms of paid clicks, what has been earned from them since.
LOL, thinking back to those "It is recommended that you increase your monthly budget to $3000" emails I used to receive, still manages to raise a smile. Their cheek is for me at least, unsurpassed in my business dealings thus far.
Posted 13 September 2003 - 10:34 AM
But these are free clicks they've been giving all along, and these clicks really aren't FREE at all. We paid our $199 or whatever it was, for these clicks. They lose NO money on these and indeed MADE money on them. These are clicks we should be getting long past June 04.
Personally, I see this as a HUGE victory for Look. They can get rid of us pesky one-time fee people in June '04. They have to be totally psyched about that. They can get rid of us, and do it legally. All in 9 months time. Lucky Look.
Just shows you that companies can do whatever they want and get away with it, for the most part.
If it was to be a real victory for us, our listings would remain forever, and not be shut off at 100 clicks. Why should we only get 100 clicks, and why should this end in June 04? We paid a one-time fee for a permanent listing. That's what it said all over their site, that's what we should get.
The little guy loses again.
Posted 20 September 2003 - 02:53 PM
If it was to be a real victory for us, our listings would remain forever, and not be shut off at 100 clicks.
There's no way that a court would even rule this way. The court knows full well that a given service can't be guarenteed for a lifetime. What happens when the company goes out of business? What happens if they decide to stop the service? All these problems would have to be addressed with your 'little guy' scenario.
While I agree with you that this is but a slap on the wrist in monetary terms, from a political perspective, it's not a favorable ruling. I definetly think MSN will drop LS come December. Too bad too, since I had figured out how to get decent rankings within MSN because of LS.
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