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Marketing Experiments Journal Rates High Rankings
Posted 30 July 2004 - 10:13 PM
This edition is interesting, covering what they call "Natural Search" as augmenting paid search. We get used to thinking of it the other way around!
Overall, the article does a good job of laying out an optimization plan but I found the comparison of natural to paid search to be very interesting. They don't say what positions the natural and paid search appear in for this particular client, which makes it hard to draw conclusions overall, but interesting nonetheless.
Posted 31 July 2004 - 12:41 AM
Posted 31 July 2004 - 03:12 AM
Having the newsletter in text-only format would knock a star or two off the advisor newsletter, imho.
Posted 31 July 2004 - 12:58 PM
But isn't text-only the more efficient format?? - ie. you get less bounces from over-zealous spam filters than you would with an html formatted version.
Posted 31 July 2004 - 01:34 PM
However, people like shiny things, and html newsletters are 'shiny' in comparison to a text-only one.
Posted 31 July 2004 - 02:43 PM
Is the criteria that the review uses "good" or "bad"?
Posted 31 July 2004 - 05:04 PM
Posted 31 July 2004 - 05:07 PM
God I am smart, bet that sort of thing has never been done before
Posted 31 July 2004 - 06:01 PM
Posted 04 August 2004 - 11:13 AM
It may be also that we have some differences of opinion amongst those of us who deal with the SEO portion of our work. Nothing bad, but it definately keeps it interesting around here. (:
And yes, getting mentioned at all is good. If we don't like the resource, it doesn't get a mention at all.
Posted 04 August 2004 - 11:26 AM
Part of the problem was that we realized that we'd gotten too ambitious for just one brief. This is going to be just the first SEO brief that we plan to do. We will be more specific about it as we cover more.
As for the PPC primary approach, we've observed that companies who rely primarily on natural search for their business models tend to have a 'house of cards' scenario going on. You just cannot depend on natural position, especially in acompetitive market against established competitors.
Our general philosophy is that you build your business on a solid, dependable foundation of that which you can control. SEO should be an ongoing effort, but by no means should it be the foundation of your entire company as it could all go *poof* in a single update. PPC, on the other hand, is largely under your control and can be tweaked and changed. While you should always aim for the top, you have to found yourself on what you do when you're not there! The rest is just icing.
Posted 05 August 2004 - 01:32 AM
Posted 05 August 2004 - 08:47 AM
now I'm especially peeved that I didn't get to go.
PS. I asked Dr. McGlaughlin about the difference and he didn't think it made any sense. Editorial oversight, all fixed. High Rankings® Advisor ****
Edited by Jbrookins, 05 August 2004 - 10:49 AM.
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