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Sempo Under Fire
Posted 27 July 2004 - 02:54 PM
Our friend, Mike Grehan, seems to have finally had enough. He is asking the questions that have been held under breath at the SES shows. Not only that, but he uncovers some very atonishing information:
"Furthermore, SEMPO has approved a $1,500 per week stipend to Ms Coll. This amounts to a salary of $78,000, to fund a part time effort from someone who already has a full time job running a SEM business. Some might ask whether this attractive salary such could have been used to bring on board an executive experienced in building trade associations."
He is calling for the resignation of the entire Board of Directors:
"In August it will be one year since SEMPO was formed. I'm sure there is much back-slapping and cork-popping on the SEMPO agenda for the anniversary at SES San Jose. However, when that is over, I have a suggestion that I'd like to put to the entire board: Why don't you honourably take the plaudits for your excellent work in forming a steering group (which you have been) to gain the first wave of membership, and then resign your positions?"
Posted 27 July 2004 - 03:06 PM
I've had some hard statements of my own, but unfortunately, they kinda went poof with the server move. .
I will defend someone saying that if they're that successful, I don't have a particular problem with her making a ton of money out of it if it's successful. Give caesar caesar's due, I say. It would be nice though if there was some sort of accounting...ie what SEMPO has done that's worth paying the leader that much.
Edited by Jbrookins, 27 July 2004 - 03:21 PM.
Posted 27 July 2004 - 03:09 PM
Posted 27 July 2004 - 03:14 PM
Posted 27 July 2004 - 04:28 PM
Posted 27 July 2004 - 04:38 PM
It would seem logical which may be why it was not done. SEMPO Gate
Posted 27 July 2004 - 05:03 PM
Common decency prevents me from voicing my total feelings about SEMPO in public. That said, it is a great opportunity mismanaged to the point of shame.
What Mike said about making standards for people and methods is EXACTLY what we have been discussing between ourselves here. The industry needs standards, new people who go to works for these spammy companies simply know nothing different than the acceptable working practices within that organisation.
I think we will now see Google & Overture distance themselves at a rate of knots, leaving the group without the bulk of their funding.
One of the things I said in London was that it was great attracting the big hitters to SEMPO, but Lord help SEMPO if one of them speaks out, or worse, leaves.
Like Matt said,
'we all knew it was coming'
SEMPO, the golden opportunity wasted.
Posted 27 July 2004 - 05:32 PM
Mike brings up a number of good points, and speaks what many, I'm sure, were thinking. If SEMPO is to move forward it needs to be transparent, representative and provide bottom line benefits to the membership.
Posted 27 July 2004 - 05:42 PM
What Mike says, quite rightly IMHO, is "forget the whole issue of "black hat vs white hat" because that's a situation which search engines have to deal with themselves. They are the ones who must develop their technology to defeat the issue. And certainly, personalisation will go a long way to contributing to that."
Posted 27 July 2004 - 06:02 PM
Mike hasn't been with Iprospect for quite some time now. And even if he was, I think you get a sempo membership on an individual basis, not company-wide. Although I could be wrong and that could be an option.
Also, I don't believe that anyone forced Mike to be a member in order to speak, he simply felt it to be the right thing to do. (I believe, Mike could answer that one better!)
I think Mike does make a lot of good points, especially about standards and stuff, and I'm sure people in the UK would be interested in all that he mentioned about their european board members.
The part that bothers me the most is just the wasteful spending of money. Last year they had a great dinner at SES paid for by SEMPO which I attended. It was great, but I didn't get the purpose of it. I'm sure it cost lots of thousands of dollars.
Great for Barb getting that nice salary too! I guess she must put a lot of hours of work into SEMPO. It would have been nice if the members were told about that though. I don't think I got that memo!
Posted 27 July 2004 - 07:33 PM
I have had this niggling question:
SEMPO has this stated aim on their home page:
OK, fair enough. Over here, http://www.haloscan....817667550194150, two prominant execs make the following comments about their target audience:
My emphasis added
OK, that's cool. But surely a large percentage of SEM/O firms and/or practitioners don't target rthe "high end of town". How would such an advertising campaign benefit them? The quote from SEMPO's front page makes no statement about their efforts being purely about marketing SEM to large firms and marketing manageers in charge of large budgets.
Raising the awareness of SEM can surely be aimed at all levels of business that have web sites, from small, 5 page sites to the largest sites of all. For an industry promotional body to target a segment of that market seems a bit odd to me, especially when they have memberships fees that target the smaller outfits.
A more accountable SEMPO would address such a situation, and perhaps hand back control to more members.
<added>Whose messing with my BBcodes?? I mean, heck, at least me speelign is getting better!!!</added>
<added>Part 2: Got it.</added>
Edited by projectphp, 27 July 2004 - 07:45 PM.
Posted 27 July 2004 - 07:47 PM
Posted 27 July 2004 - 09:24 PM
Posted 27 July 2004 - 10:14 PM
Posted 28 July 2004 - 08:34 AM
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