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Linking Optimized Material
Posted 11 September 2003 - 10:23 PM
What is the best way to do it to get the search engines to pick them up as quickly as possible and therefore boost the pages they link to?
Posted 12 September 2003 - 12:26 AM
1. Have you considered incorporating the article right into the page that it is supposed to enhance. After all, isn't it just more content?
2. Are you going to put all the articles in a general "article" area of your web site or does the article just become another page in the same subsection as the page it is associated with. This question really has very little to do with how to link these pages, but if you are going to have several articles it may make more sense to have them in their own section of the site.
Now to linking the article to the pages etc. The site navigation and the site's site map should interconnect every page of the site. There is nothing special about an article page and it should have the same general navigation as any other page. At an absolute minimum it should link to the home page and the site map. However in addition to that I would also link the article to the associated page and the associated page back to the article.
For instance I have an article on my site called SEO - A Primer. I also have a section of the site that talks about our SEO Services. If you read my article you will find a link in it to our services page and if you go to our services page you will find a link which invites the visitor to read our article.
This seems only natural to me. Why would you take some indirect route? And remember to the search engines a link is a link is a link. The value of a direct two way link even within the same site is that these links are highly relevant. Use them by all means.
Posted 12 September 2003 - 09:55 AM
Welcome to the forum!
You should link to the pages in a way that will make it easier for your visitors to find them. The site map is definitely a good place to link them and then you may want an "Articles" section in your navigation.
To echo what Compar said: I would recommend keeping your navigation consistent on every page of your site. Therefore, you don't have to worry about how you link the articles to the site.... they should be linked like any other page.
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