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How Do They Do It And Ill They Get Caught
Posted 12 September 2003 - 07:23 AM
A spam has to be very severe for Google to react promptly. I found this quote from a person believed to be working at Google:
One of three things can happen.
1) SE filters catch it and penalize/ban site
2) Someone reports the site to the SE's and they penalize/ban site
3) It slips through the cracks and they enjoy the free ride
GoogleGuy Says: At minimum, we will use the data from each spam report to improve our site ranking and filtering algorithms. The result of this should be visible over time as the quality of our searches gets even better. In especially egregious cases, we will remove spammers from our index immediately, so they do not show up in search results at all. We do take action on some reports (e.g. off-topic porn showing up for a person's name), but mostly we try to use the feedback to decide how to prioritize efforts and what algorithms to do next. (And as test data as we're developing new code.)
You can find more and very interesting stuff about Googleguy at : www.markcarey.com/googleguy-says
Posted 12 September 2003 - 07:49 AM
The search engine's goal is to deliver relevant information. As long as the site the searcher sees is relevant what does it matter to the search engine how he/she arrived there?
All pages in the search results listed in response to a query are, to some extent, relevant. Each page in the index is scored for relevance to the query. The search results are listed in order of relevance. The higher a page is listed, the more relevant it is (or supposed to be).
The relevance score is based on two broad sets of criteria:
1) On-the-page criteria
2) Off-the-page criteria
Both of these sets of criteria can be manipulated, or deceived, to make a page appear more relevant than it truly is, i.e. appear higher in the search results than it actually warrants.
To summarise, in judging the relevance of a page to a query, the question a search engine asks isn't "Is this page relevant (yes/no)?", the question is "How relevant is this page?". Search engine spam amounts to using deception to make, or attempt to make, a page appear more relevant to a search engine in response to a query than that page truly is.
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