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Is Looksmart Still Worth It?
Posted 12 July 2004 - 03:15 PM
Posted 12 July 2004 - 09:44 PM
They are definitely not worth paying for and are pretty useless these days since losing the MSN account.
Posted 15 July 2004 - 01:00 PM
Posted 15 July 2004 - 01:09 PM
Not strong search sites and the conversion ratios are at the point of dropping them.
Posted 11 August 2004 - 11:26 AM
"After reviewing your account it appears that this traffic is coming from your inclusion listings. Inclusion listings are different from targeted-keyword listings in that the algorithm searches the title and description for keywords, however the algorithm is not nearly as tight as it was with MSN. Thus inclusion listings are receiving a lot more traffic and for any combination of terms. I think your best bet in this situation is to cancel your inclusion listings and only have targeted-keywords in your campaigns."
I've done as they suggested. That is to cancel our "inclusion" listings and carefully review and more tightly focus "target-keyword" listings. Now we'll see what kind of results we get.
Posted 16 August 2004 - 11:04 AM
Posted 18 August 2004 - 01:57 AM
Not a bad marketing tactic if they can pull it off. Since they are pretty much going the way of Excite and AhHa or whatever it is now, at least they are trying to differentiate themselves to appeal to a certain market. What else do they have to offer?
With regard to the PPC costs, if they are still turning conversions and you still have the ROI, then everything else is irrelevant, right? If they are not converting and you are not pulling a reasonable ROI, then a penny a click is too high.
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