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Text Link Advertising Vs Banner Ads
Posted 01 July 2004 - 08:40 PM
Posted 01 July 2004 - 08:48 PM
Whether they are banners or links, the key to doing well is relevance. I have a niche industry forum that is very popular and my banner ads on it convert like crazy. However, if I started adding banner or text ads from anyone and everyone, I imagine they wouldn't be nearly as successful.
I advertise things this specific audience wants and needs. They see the banner, and they buy.
This site also runs Google Adsense. I don't see nearly as many clickthroughs on the more random but somewhat relevant Google ads as I see on the banner ads.
I'm afraid most "text ads" these days on individual sites are less about conversions and more about link popularity. Banners usually have tracking URL's, making them less useful for link popularity.
I guess the bottom line, is what are you buying? An ad to to convert to sales or a link to give you a minute boost in search rankings?
Posted 01 July 2004 - 09:01 PM
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