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Posted 01 July 2004 - 11:42 AM
I would like to get your opinion on using a referring domain to get high rankings on search engines. Is it a good solution to adopt? What are the perks and drawbacks? What kind of website should go with it?
Thanks in advance for your help!
Posted 01 July 2004 - 12:36 PM
It sounds like what you are describing is a mini-site, created just to inflate link popularity. You'd get more traction out of expanding your existing site than setting up fake sites to try and drive traffic.
The problem is, you have to get links to that mini-site in order for it to be worth anything to you. To get links, you need some reason for people to want to link to it, or you have to set up a reciprocal links page and trade links with other people who are only looking to inflate their link popularity and don't mind linking to a shell site that has no PR to begin with. It's not an easy task.
OTOH, if there is a BUSINESS REASON to set up a separate site, maybe you have a resource/informational site and a separate commerce site, then it makes sense.
I worked with a site not too long ago that had 100 domains, hosting for each of these 100 domains, and had built a single unique keyword stuffed page with a different design for each one.
Not one of those pages was indexed in the search engines.
All that work, for zero benefit. They could have simply created a page on their site for each of those 100 keyword phrases that offered helpful information and links to related products and that would have been an asset.
Posted 01 July 2004 - 04:27 PM
I am actually in contact with a SEO company and they're really insisting on the fact that this solution (creating a referring domain) provides a new website permitting the search engines to find it by themselves.
I don't really understand this argument... That's why I would be really happy to know your opinion about it and let me know if this advantage has a real benefit.
Posted 01 July 2004 - 07:29 PM
Some people in the industry only know how to get rankings through using tricks- this trick isn't really very effective anymore. My guess is that this "referring domain" will contain links to and from their other clients- a nice little link farm. I've seen it done on client sites who need to clean things up when they still aren't getting good results.
Your site does need links in order for the search engines to find it, but from real sites, not shell domains that have no link popularity themselves.
You'd be better off going to a link building specialist to get you real links that will send traffic and link popularity rather than trying to fabricate your own- your money would be better spent for the long term.
You might want to read over this article on hiring a search marketer.
Posted 01 July 2004 - 08:52 PM
Not saying this is what the SEO company has in mind, but I've seen firms push this type of idea in the past for the simple reason that they purchase the mini-site or referrer domain and maintain complete control over this domain.
Why is that a bad thing?
Because if they're charging you some monthly fee and/or decide to cut ties with them for any reason, you lose everything you may have gained from your original contract. You might as well take that money and go start a bonfire to roast some marshmellows, because it'll be just as gone either way.
Not that this is a good or bad thing, especially from their point of view. But it's not a practice I agree with at all.
The real problem with your having zero control over this other (hidden) domain is that if they're doing something wrong there, get caught and your site gets penalized or banned because of the connection between the sites, there's nothing you can do to clean up the mess.
Posted 02 July 2004 - 04:34 AM
Amazon is amazon because of there referrals when they launched the site.
Posted 02 July 2004 - 02:02 PM
I don't think Melanie is talking about 'referrals', which are good, but rather an SEO technique that is sometimes called 'referring domains', which are not good.
Posted 06 July 2004 - 06:01 PM
My company website is completely in flash and is not spidered at all by the search engines. We need an urgent solution to have a more efficient website soon. I find it really hard to find the right SEO company. Thank you Scottie for the article. I'll try to read it asap and will keep you posted if I have any other question.
Thanks for your help. I really appreciate participating in this forum.
Posted 06 July 2004 - 06:06 PM
If you do a search here for Flash, you should find a number of threads where solutions are posted.
Bottom line really is that you should not have an ALL Flash site. That's just silly!
Posted 07 July 2004 - 02:17 PM
I knew that this "referring domain" sounded like a scam. Meanwhile my manager is pretty interested in that technique. He was told that it is very effective and unexpensive. That's why I wanted to participate in this forum to talk to SEO experts.
Thanks for all of your advice. I'll try to go over your website and find some clue to find the best solution for hiring a SEO company and be aware of the existing solutions for Flash.
Posted 10 July 2004 - 05:12 AM
I filed it with keywords all pointing to a destination web site with a proper domain name and properly hosted.
I place that single web page on a lot of free hosting sites, and on several of my own sites.
I then waited for the SEs to find it and push me up the rankings.
result: ZILCH !!!
Even when I submitted each referrer site to the SEs after 9-10 months, still nothing.
That was 2 years ago.
Those sites are still up and still contributing absolutely NOTHING to getting my target site higher !!
If you're going to take all that time and money, you're better off getting links to your site from established sites, e-zines, directories etc with decent PRs already.
Posted 10 July 2004 - 04:44 PM
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