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Overture Sees Web Search Prices Up, More Deals

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#1 robertclough


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Posted 30 July 2003 - 06:00 PM


"Currently, Overture's average click charge is 40 cents ... and that has grown substantially over the last two years." ... "When we look at the return that advertisers are getting, we certainly don't see anything that would get in the way of that moving up towards 50 cents."

Meisel also said that Overture would also launch a more sophisticated product for the less-tested market of local advertisers in the fourth quarter.

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