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Choosing An Seo Firm
Posted 25 June 2004 - 01:08 PM
In retrospect, I think the errors I made were A: I should have been more careful SELECTING the SEO firm and B; Once I found a solid and trustworthy SEO person, I should have made them the #1 advisor.
Alas, I did not. I know I got SOME value out of the process with the SEO people but my intuition is that I got hustled, (maybe that is a strong word).
Where I think I am is this. I have a nice site that is getting 45-50,000 visitors a month in a tough category. Of that number about 60% of the traffic is PPC generated. I genuinely think that I could and should be getting more organic traffic and since I want to double the traffic numbers and increase the page views per visit I am thinking of again going the SEO route.
The quandry is, how do I select a firm that I can trust, that I can afford, and that I can measure?
And finally, once they finish, how much ongoing "service" do I need to expect to need?
Sorry to be so wordy!
Posted 25 June 2004 - 01:55 PM
That's a tricky one. You'll have to educate yourself, for starters. You'll have to do some research, and you'll have to get some references.
A lot will also depend upon your budget and what you're willing to pay. The best and brightest, generally aren't cheap because they are extremely busy and can charge a lot more.
I can tell you that the only people I can for sure recommend to you are the moderators at this forum. They are moderators because they have proven that they know what they're doing, and that they always work in a way that is in the best interest of their clients.
There are others in the world that I'm sure are just as good, but I am only willing to put my own reputation on the line by recommending my moderators. That said, I have no idea if any of them are even taking new business, but you might read through some of their posts and see who might be a good fit for you, and then discuss your needs via phone or email.
P.S. As per our guidines, if you're interested in working with this conlopez, please don't post it here, but discuss it privately.
And conlopez, you will most definitely receive private messages from some people who read this forum. Just because they read here and even post here doesn't mean they will be what you need. They may, but they may not. Please, please, please do your homework!
Posted 25 June 2004 - 02:03 PM
Take for example - you hire a high-school student with no building experience to build your house. You supply the kid with $100K of building material. And the kid agrees to charge you $8.00 per hour for building your home. What would you have at the end of a month? A house? Or a pile of spent building materials and a kid no where to be found? Maybe that builder who wanted to charge you $80K to build your house might not seem so expensive now.
Same thing with your site.
What you don't want to do is get suckered into paying out a bunch of money for what turns out to be very little. And also remember you are paying for results and not effort (at least I hope that is what you care about.)
So to find an SEO - this board and any board like it will be a good resource.
[URL removed, please feel free to create a sig.]
Posted 25 June 2004 - 03:00 PM
If you crash your car, do you just ring the garage and say hey how much to fix my car? The very first question your going to get asked is, bring it in and we will quote you.
Sometimes you look at a site, and you know it is a simple site, in a simple market that can be done for a fraction of your average invoice amount. Other times you take a look at a site and your skin crawls as you spend 30 minutes just looking for a place to start, when in your heart you knew 29 miutes earlier that the whole thing needed to be scrapped and designed afresh.
If I had to give you some advice about choosing an SEO, I think it should be one word, 'slowly'. Take your time to read what they post, see if it gets challenged, and if it does, how they react. Just take your time and eventually you will have learned enough about the job, and the people you have mixed with to make an educated decision, not just on ability to do the job, but the ability to do the job with you.
hope this helps
Posted 25 June 2004 - 05:38 PM
Good move! You'd be amazed at all the people who build sites, then contact an SEO. It's such a downer when they have to be told that if they're interested in SEO they need to scrap their sites and start over.
[quote]I found a lot of conflict with the 3 "players", the programmer, the design guy and the SEO folks.[/quote]
Very common. Where you stand depends on where you sit. The design person wants something that they think will look good in their portfolio and that's easy for them to design. The programmer wants something that's easy for them to program and will look good in their portfolio. The SEO wants something with high rankings that will look good in their portfolio. Conflict is to be expected, because they all have different objectives.
[quote]In retrospect, I think the errors I made were A: I should have been more careful SELECTING the SEO firm[/quote]
Always a tough decision, but on what basis do you feel your selection failed you?
[quote]and B; Once I found a solid and trustworthy SEO person, I should have made them the #1 advisor.[/quote]
Maybe, maybe not. SEO isn't the only important issue. What about conversion, for example?
[quote]I know I got SOME value out of the process with the SEO people but my intuition is that I got hustled, (maybe that is a strong word).[/quote]
There are indeed a lot of SEO hustlers out there. On the other hand, to some degree what we sell is voodoo. If you aren't into this stuff, it's really hard to distinguish true from false.
[quote]I have a nice site that is getting 45-50,000 visitors a month in a tough category. Of that number about 60% of the traffic is PPC generated. I genuinely think that I could and should be getting more organic traffic and since I want to double the traffic numbers and increase the page views per visit I am thinking of again going the SEO route.[/quote]
More organic traffic in general, or a higher proportion of organic vs. PPC? It would be hard to say much without knowing your site, but for a site for which PPC is profitable, 60% PPC could easily be low, not high.
[quote]The quandry is, how do I select a firm that I can trust, that I can afford, and that I can measure?[/quote]
[quote]And finally, once they finish, how much ongoing "service" do I need to expect to need?[/quote]
With SEO and even more so with PPC, there is no finishing. The business environment is constantly changing. How much ongoing effort you need depends on your business sector.
Posted 25 June 2004 - 05:58 PM
Where you stand depends on where you sit.
That's a great line!
Posted 16 July 2004 - 02:35 PM
I've decided to start with a copy write makeover and then slowly but surely work on the site. I am trying to make my content relevant and valuable. (Think I'm not listening, Jill?) but I know there are other things I can do that will make it easier for the spiders to find me, etc.
Anyway, thanks again to all of you.
And I'll go get that newsletter and read it too!
Posted 16 July 2004 - 03:18 PM
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