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How To Reach Japan?
Posted 23 June 2004 - 02:17 AM
I'm Japanese Internet marketer.
I found this thread by my RSS reader :-) .
Major Japanese search engines are Yahoo!JAPAN,Google,MSN.
Major Japanese PPC are Adwords and Overture.
Overture reach Yahoo!JAPAN , MSN and others.
In this month, Yahoo!JAPAN changed searhengine from Google to YST.
And Yahoo!JAPAN changed PPC from Google and Overture to Overture only.
In other side Google reach many other searchengines and other many websites by contents target advetising (Adsense).
If you want to be success about PPC, I recomend to build Japanese page and use Japanese copy in PPC.
I think most Japanese don't click PPC by English language.
Posted 28 June 2004 - 09:08 AM
it's quite hard to be very specific as it depends on which sector your client is.
Nevertheless, the people reach of Japanese Search engine in the top ten properties (measured by Nielsen Net Ratings, May 2004 data):
- Yahoo (84% reach)
- MSN (58%)
- Google (21.9%)
Google has a low market share/people reach, but we're running a PPC campaign there with excellent results in terms of CTR and Sales.
SEO is pretty efficient too but - again - it depends on which terms do you compete.
Hope this helps.
Posted 29 June 2004 - 08:57 PM
I will be sure to give them both a try. I may also have a duplicate site made in Japanese. (It is all in english now.) I have a friend that is native from Japan and I am sure he would do a great job translating.
The site sells vintage fabrics, and it seems as if shoppers in Japan are very interested in this.
Does anyone know of any directories and/or shopping search sites that may be popular in Japan? Do they use Yahoo Shopping? Froogle? Anything else like that?
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