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How To Reach Japan?
Posted 21 June 2004 - 12:52 PM
I have a client that gets occasional orders from Japan that are considerably higher than locally in the US.
We are currently attempting Overture and AdWords campaigns targeting Japan.
Any other ideas would be greatly appreciated.
(We are also looking for UK and China, but primarily Japan.)
Posted 21 June 2004 - 03:30 PM
Go into your back yard, and start digging, digging, digging. Eventually you'll reach Japan! (Or is it China?)
Sorry, that's all I got...
Posted 21 June 2004 - 05:11 PM
Sorry, I have less to offer than Jill did. Hopefully someone will have some experience to share.
Posted 21 June 2004 - 05:32 PM
Sorry Corey...I'm really sure there's someone here who can help. We're just keeping this post at the top so that others will see it and give you some real info!
Posted 21 June 2004 - 07:57 PM
Timway HK Search http://www.hksrch.com/welcome.html
New Malaysia http://www.newmalaysia.com/
Asia Dragons http://www.asiadragons.com/
Goyoyo Search http://www.goyoyo.com/
163 Search http://search.163.com/
I've bolded the ones you would likely be most interested in. Hopefully that's helpful.
Posted 21 June 2004 - 10:21 PM
The bad news is that the cultural differences may be more of a problem. Look at the packaging for Fuji and Kodak film. My wife says that one of the problems Kodak has had is the incredibly ugly colors they choose for their products.
I don't know about overture and it's partners in Japan, but the Japanese know Google. The name and the image of the company are pretty popular, since it's more playful, which I think is a Japanese trait in general.
I would look into Goo and other Japan SE & Dir. I have a number listed on our list at www.best-free-search-engine-list.com, but I admit that the foreign listings may be out of date, since we no longer try to submit to most of them.
If you want to run ads Japanese, then you are going to need someone that is fluent in the language and also knows the culture well. My main concern would be doing the scored keyword phrase research, but perhaps Google and Overture offer this as they do for English?
Posted 22 June 2004 - 12:51 AM
Also, I neotraced it to Seoul
Posted 22 June 2004 - 01:11 AM
It's a tough one!
I live in asia, and making a simple design mistake (language, formality, colors) could potentialy turn away anybody that lands on your site. Whichever way you decide to go, my advice would be to find someone that is not only fluent in the language, but understands the culture like a native (or better still is a native!) Get them to look over any copy/advertising that you decide to do, before entering into any kind of submissions/advertising campaign.
What about asking the customer in Japan what they advise. I don't live in Japan, but if they are anything like the Japanese people I know here in Thailand, they would be more than happy to help. How you approach asian people in business is very important. Be friendly, (maybe not quite as direct as you would be in the west) tell them that you value their opinion, (though they may not offer it!)see what they say. Throw in a round of golf and they might even do the translation for you
Maybe powerofeyes above can point you in the right direction.
If some of the advice above seems contradictory. Welcome to 'doing business in asia' day 1
Posted 22 June 2004 - 10:29 AM
For SEO's even simple things like optimising for "holiday" instead of "vacation" could make a huge difference in traffic from a particular country, even though technically both speak "english".
Tonemeister is right - Asia is a whole new ball game - I've done some business over there in the past and it's been interesting, to say the least. I do think that Korea would be a great place to market to, though. Lots of people speak English, the language is easier to translate, they are well connected, internet-wise, and it's not as expensive as Japan.
I haven't been to SE Asia, so I don't know much about that area - to my regret.
I have relatives in China, and have been thinking about opening up an SEO branch specializing in marketing Chinese companies to the west, but I wouldn't think of actually doing it until I get at least one native (or recent ex-pat) on staff. It's too hard - culture counts (says the anthropologist ).
At the very least, hire a native certified translator to help you do keyword research and maybe advise you (as a native) on preferred colors, etc. It would be worth it, trust me.
Posted 22 June 2004 - 03:57 PM
So does this mean nobody is going to use my suggestion of just digging your way there?
Posted 22 June 2004 - 08:26 PM
China Search Engines: govinda.nu/search-engines/china.htm
UK Search Engines: 1-best-uk.com/search-engines/index.htm
Edited by qwerty, 22 June 2004 - 09:24 PM.
Posted 22 June 2004 - 09:49 PM
Hi Ian. South east asia is IMHO one of the most beautiful parts of the world, Just noticed that you live in Canada! :doh: Think it may be a little too hot for a northerner like yourself! Don't think it's gone below 27 ( what's that? 80 something?)degrees since I came here over two years ago! In the summer in the sun it can get up to 47/48 in BKK
On the question of doing SEO for companies in asia I've also been thinking about this myself. IMHO Bangkok is a good central place to start as you have native speakers of all asian languages there, computer skills are good and it can be more cost effective.
E-mail me if you need any info.
Sorry. back to the topic
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