Hey,
Having successfully implemented a PPC program with Google AdWords, I'm currently contemplating opening an account with Overture.
I would be grateful if anyone who uses Overture could give me any general guidance as to how successful their campaigns have been, and what to expect in comparison to AdWords.
Cheers,
James
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Overture Advice
Started by
JamesW
, Sep 06 2003 06:31 AM
1 reply to this topic
#1
JamesW
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- Active Members
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- 529 posts
One who makes no mistakes, never makes anything
- Location:North-West England
Posted 06 September 2003 - 06:31 AM
#2
Haystack
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- Active Members
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- 1,980 posts
HR 7
- Location:Minneapolis, MN
Posted 06 September 2003 - 06:03 PM
Hi James,
There are a few differences between the two programs, although they've become substantially more similar in the past few weeks.
Of note:
Overture de-pluralizes most search terms, so you don't have to bid on both versions like you would with Adwords. However, this also means you can't NOT bid on one of those two versions if it doesn't match what you're looking for.
Instead of using "quotes" [brackets] and -negative settings, you plug in a term, then select whether you'd like it to be a Phrase Match or Broad Match, and input negative keywords at that time.
I think you'll like some of Overture's campaign setup features. Good luck, and let us know what you think.
There are a few differences between the two programs, although they've become substantially more similar in the past few weeks.
Of note:
Overture de-pluralizes most search terms, so you don't have to bid on both versions like you would with Adwords. However, this also means you can't NOT bid on one of those two versions if it doesn't match what you're looking for.
Instead of using "quotes" [brackets] and -negative settings, you plug in a term, then select whether you'd like it to be a Phrase Match or Broad Match, and input negative keywords at that time.
I think you'll like some of Overture's campaign setup features. Good luck, and let us know what you think.
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