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Ppc Clickthrough Rates
Posted 06 September 2003 - 06:07 AM
Overture make much of the drop in exposure which occurs if you bid into positions 4 and lower however the inflated bid costs for many keywords is perhaps increasingly making lower positions the most realistic position from a business perspective.
With this in mind, and assuming a generic keyword and assuming a well written ad, does anybody have thoughts/information on typical click through rates for a PPC ad when it is bid in to say number 1, 5 and 10?
How much of a drop in click through would you expect?
I would be interested to hear from anybody who has collated information on this subject.
Posted 06 September 2003 - 07:49 AM
Overture Premium Vs. Classic Listings
Depending upon your product/service those syndication partners may or may not be targeting your audience.
Posted 06 September 2003 - 05:07 PM
Point noted however I am particularly keen to understand whether anybody has specific data relating to the typical change in CTR dependent on position.
The key metric for campaign success is the ROI however I am interested to share data on this initial point.
Posted 06 September 2003 - 05:53 PM
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