69 replies to this topic

[Tom Philo]

From Google directory

http://directory.goo..._Services/?il=1

in a forum post someone had listed a list of PR firms but I could not locate the posting.

[Jill]

I'm testing out a press release at the $80 level with PRweb that should run tomorrow about our High Rankings® Seminar. Will see how it goes...

[sdavis]

Jill,

Saw your post! I posted today as well, only I paid $30 so I am all the way on page three. I'll keep everybody posted as to the success of my release.

One thing to make note of is that my release is more of an announcement without a call to action like yours.

Later,
Sdavis

[sdavis]

Ok, this is the morning after my post went out.

As of this morning, my press release was accesses just under 6000 times and it was picked up by 87 media outlets.

I had a dozen click throughs, although there was really no call to action.

Later,
Sdavis

[BobetteKyle]

As of this morning, my press release was accesses just under 6000 times and it was picked up by 87 media outlets. 

I had a dozen click throughs, although there was really no call to action. 

The accesses and media pick ups sound impressive given a $30 spend ... IMO, positive wrt branding for your company. As you pointed out, since there was no call to action it really wouldn't be fair to judge clickthroughs.

It's been bubbling in my head to use PRWeb for a while now, but haven't taken an initiative to research the service. This thread is very helpful. Thank you all for posting your experience and results.

[Beth_C]

I'm testing out a press release at the $80 level with PRweb that should run tomorrow about our High Rankings® Seminar. Will see how it goes...

Jill, How did it go?

Beth C.

[Jill]

Well, PRweb claims nearly 70,000 views, but I'm not buying it.

ConversionRuler shows me only 11 clickthroughs (from the seminar link in the release) and I know at least 2 of those were me.

Very disappointing, to say the least.

That said, it really wasn't earthshattering news, just telling about a seminar, so I suppose we shouldn't have expected much. Just not really sure how to make a "hook" for something like that.

For the future, I wouldn't pay again unless I had a really good hook.

[Tom Philo]

Where the real value, I think, comes in is on other sites that pick up the RSS feeds from PRWeb and display it on their sites and the reporters that see the release.

For the press in general that means that they will remember your name.

For the 70,000 count i think that includes the RSS feeds then, as above, your release is seen by the people who who go sites that deal with writing, search engines etc. Never saw an explaination of what that view count really means.

You can list the PR in multiple areas at the same time. Initial time through when you save they let you pick just one, then after the save when you edit categories you can then select additional areas for it to be listed under.

The media count and the print count I think are the two most useful.

Like any printed media it is a long term way to build awareness in both reporters and people looking for seminars / training / services.

[hieroweb]

I know with some of the free PR Web stuff that I've done I have seen residual links as time goes on so hopefully you'll see some of that. You would think that for $80 you would get more bang for your buck. Maybe it's yet to come.

[Jill]

I don't need residual link.

I just was hoping for the release to have a lot of visibility and hopefully get an additional sign-up to two to the seminar. But with less than 11 clickthroughs, it ain't happenin'!

I don't blame PRweb, I blame the release, but it was a good learning experience.

Last seminar I did one, but did it for free. Was hoping paying would help, but no go!

[pressd]

Is there a UK alternative maybe?

Press Dispensary provides targeted press release distribution in the UK, as opposed to a 'scatter-gun' approach.

Aside from that blatant self promotion :doh: you may find our advice articles helpful -www.pressdispensary.co.uk/services/advice.html

Edited by BobetteKyle, 30 September 2004 - 01:08 PM.

[BobetteKyle]

Hi Pressd. Welcome to the forum.

I edited the link in your post to conform to forum policy, which allows live links after you become an active member (it's all explained in the rules). No biggie.

[Opie1Canopie]

Does anyone know whether it's worthwhile to submit your release to PRWeb if you already submit it through PR Newswire or Business Wire? I assume there is crossover on the general distribution.

Thx,
Opie1

[Crichey]

I've used them twice and one time they did not publish my release. It was a the free option, so I took it with a grain of salt. The one that did go through netted me about 7 hits. BUT one of those people did end up buying a house, so it was very worth it!

[Tom Philo]

You also have to factor in the release date to when it really become accessible on the web.

Ex: Release on Monday, RSS feeds likely pick it up by Tuesday at latest (unless they check multiple times a day or every hour, I would suspect a delay from a few hours to a day before all RSS feeds have it on their site, this would depend on the market). now for Google to index PRWeb and see it could be a few days to a week. Other sites could be a few weeks before Google or other SEs see it.

Thus, if you have an event at the end of the month you really need to submit it by the end of the 1st week to have any real chance of it being widely seen by the time it rolls around via a SE.

Now with RSS feeds since they drop off as new come in then you have to do a reminder PR a week or so before the event.

If it involves travel then you need to add in a month or more so people can plan ahead to go there.

You may have to do multiple ones customizing them for the local and the far away traveler.