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Posted 13 July 2004 - 02:27 PM
Posted 13 August 2004 - 11:13 PM
Posted 14 August 2004 - 01:49 PM
Is the $80 option guaranteed to include your PR to yahoo news? I couldn't find info about this on prweb's website.
Welcome to the forum, Zoltan - hope you enjoy being with us.
I don't know the answer to your particular question but, hopefully, somebody that does will be along shortly...
Posted 14 August 2004 - 02:20 PM
The $80 fee gets you into Yahoo News with a link to a full page release under the Yahoo News url (as opposed to a snippet only in the Yahoo News SERPs). This occurs through FeatureExpress which is a news release distribution program used by PR Web. Your release lasts up to 30 days on Yahoo News (same for Google News). However, the release continues to stay live on the FeatureExpress.com web site long after. Here's an example of that using one of my company's releases.
Also, PR Web has expanded its services to include a new group of submission options called PR Web Direct. These options cost more, but are very search engine friendly and have wider distribution and format options plus editorial review is available.
Hope that helps!
Posted 09 September 2004 - 08:26 AM
Great stuff about PR web. I have a couple of questions.
Historically, I have used PR Newswire for press release distribution. However, I have never opted for their web optimization option. It cost $200 in addition to the normal press release cost. That is a pretty big chunk of change. From what I understand, the main reason for the additional cost is that the release stays on a separate server for 6 months. That is a pretty long time in pr world, and gives the search engines enough time to think that it is a valid and long lasting link (i think).
So my question is:
1. How long does the press release stay on PR Web?
2. How much does it cost to use pr web and be effective?
3. Does the PR Web service distribute to offline media, or does it just basically submit to online news services that bury the release somewhere in their archives?
Thanks in advance for your advice and help!
Posted 09 September 2004 - 08:30 AM
Posted 09 September 2004 - 11:48 AM
I've used prweb a lot over the past few years and can give some insight to your questions:
Indefinitley on prweb.com. However, your release only stays on Google News and Yahoo News for about 30 days.
We typically use one of two options:
$80 option which includes - Distribution on prweb.com with improved placement, RSS/XML Feed, stats on pageviews and media reads, attachments, paid inclusion to Overture (Inktomi), Google News and Yahoo News.
We did a release for a client two days ago and they've had over 76,000 page views so far. In a week we'll tally how much referring traffic resulted as well as any pickups.
$249 PR Web Distribution with SEO tools option. This option includes all of the above plus the ability to track more detailed info, embed an image in the release, use anchor text in links within the release, and others. This is a much better option for larger budgets.
You can still submit a release at prweb.com for free if you have zero budget, but the effect is nowhere near the same.
PR Web distributes to those who have signed up to receive releases - so that includes journalists, bloggers, writers, editors, etc for online and offline pubs. What's interesting is that we've had a number of tier one offline pubs contact us regarding our client's release after finding it on Google News. They may or may not have received it via email, but were quick to call when the release was easily found online during research on a particular topic.
Hope that helps!
Posted 10 September 2004 - 08:13 AM
Posted 10 September 2004 - 07:07 PM
Interestingly I am in a position where I need to produce a press release this week for a non–profit I am helping out and of course I get finger tied when it comes to writing anything. I read the tips over at prweb and now I feel it would be disasterous. Anyone able to give me some pointers so I do it properly?
Posted 11 September 2004 - 03:35 PM
I'll report back how it goes.
Posted 11 September 2004 - 07:36 PM
Posted 11 September 2004 - 09:19 PM
Posted 13 September 2004 - 01:49 PM
1) In the body of the Press release ALWAYS include all contact information, e-mail, address, phone number, fax, and website url in the format http://www.xxx.xxx
They state no HTML but what they mean is no <a href="http . . ." type coding, not your web site addressed. everything that is web related gets reformatted into live links in the body so if you coded html in there it would be visually bad but working.
Lots of automated feeds do NOT pick up anything on the right side of a PRWeb press release if you look at any PR on PRWEB. Thus, you better include in the body all that information else feeds will have the body only and people reading it will never see your URL or any other contact information.
The $30 option from what I see means more sites which have automated feeds will pick up your PR. I did the $10 and after 9 days via Google / Yahoo the PR was seen only two other sites asides from PRWeb. When I did the $30 within the same timeframe it was picked up on 25+ auto feeds. Different PR type subject areas but the $30 definitely got better initial outgoing distribution and subsequent pickup.
Wite PRs like a newspaper article: Who What When Where Why and How with the how being all the contact information.
Be concise and precise as you can. Read a bunch of press releases on their site and see what makes you WANT to go to sites based on what you read. This will give you a rough style guide to follow when writing your own.
No one wants to read a bunch of fluff. Get to the point fast then write about support reasons later in a paragraph. Standard good writing techniques.
Posted 13 September 2004 - 04:24 PM
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