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To Hire Or Not To Hire
Posted 26 May 2004 - 12:16 PM
With all that I've learned about SEO form this forum, Jill's articles and many other websites and newsletters, I'm left with this question. Will the results from hiring a SEO company/person be much different from what I can produce on my own?
I can do the coding, I know about title tags, keyword phrases, inbound links etc. I even paid a well know copywriter to do a few pages for us. For SEO, I've seen proposals from $600 to $8000. I'm afraid to spend the money only to end up feeling like I didn't get my money's worth.
Any one been in my shoes? What did you do? How did it turn out?
Posted 26 May 2004 - 12:23 PM
In my experience, people who have never done something before tend to have very strange ideas on what exactly their money is worth.
Posted 26 May 2004 - 12:26 PM
Hire someone!! Just kidding
I'm webmaster for a corporate company, and considered the option. You sound like you have a similar knowledge to mine ... at which point it becomes a personal choice. If you don't mind doing some thorough investigation (mostly reading around this board and associated articles ) and are happy to put the time in, i'd do it yourself. Self-satisfaction and the bonus of not having spent thousands of dollars. If you have money to blow, go ahead, or if time is not at your disposal, again, go ahead and hire... but if you're cost-concious and have some sort of time to spend on it i'd do it yourself.
All the answers are in here
Posted 26 May 2004 - 12:27 PM
- Do it yourself. However, this option is only going to work if you have the time to devote to SEO.
- If you don't have the extra time, then I would encourage you to outsource it.
- Now there is a third option, you could hire an SEO to work for you in house. Obviously this situation is only going to work if you have enough work to justify it.
Note: I'm an in-house SEO for a large non-profit. Over time, I've developed an intimate knowledge of their industry, which only helps me service them better.
Posted 26 May 2004 - 12:30 PM
Will the results from hiring a SEO company/person be much different from what I can produce on my own?
Not if you have more time than money.
SEO is EASY and everything you need to know is here on this highrankings.com site.
If you have the time and ability and desire to learn it, you can definitely do just as well if not better than many alleged "SEO" companies.
Nobody will baby your site as much as you will. If you're willing to do what it takes, then most definitely GO FOR IT! That's exactly what my articles, my newsletter and this forum are for.
Posted 26 May 2004 - 12:33 PM
If you have the time, use it wisely to save yourself some money. Like Jeremy said, you can always choose the other course down the road if you need more help.
My experience (putting on my web site owner hat since I don't SEO for others anymore) is that there is either enough time or enough money. Rarely it there an over abundance of both.
To this day I still outsource some elements of search engine marketing simply because I don't have enough time. It doesn't really matter if I can do it all or not, because my focus is as much on building our overall business as it is on building up individual sites. Being a bit of a control freak however, there are elements of each individual site that I doubt I'll ever give up doing myself.
Posted 26 May 2004 - 12:41 PM
So I would ask you what you want to do with your time. If you want to spend your time in sales, then hire an SEO. If you want to spend your time in business development, then hire an SEO. If you want to spend your time on the golf course, then most definitely hire an SEO! But if you enjoy the challenge of any marketing venture and desire to devote your working hours to it, then get saturated with the industry each and every day and perform your own SEO.
Posted 26 May 2004 - 12:53 PM
You've all addressed my gut feeling which was there are no hidden secrets. Forums like this share the secrets. I do have the time, do take pride in doing it myself and know no SEO would understand or love my website/business like I do.
Part of my quandary was the results of my recent redesign (mentioned in a separate post). The results on sales were negative. But I did change a lot of elements even though I knew to change one at a time and test the results. I was looking for a quick fix.
It's hard, but I think I'll go back to the old design and begin making changes more slowly. Stay tuned......I'll have more questions along the way.
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