21 replies to this topic

[Jill]

But does not disprove my contention that all the individual words within a keyword phrase still have value on a page even if not in exact order.

I wasn't trying to disprove that. I already agreed to it previously.

Jill

[JamesW]

Bob and Brian,

This is a good idea, and something which I have implemented previously (off my own bat - honestly). Difficult to keep doing this two to three times though!

Bob - we still have tuppence (still pronounced so - well nearly - on the East side of the UK)!

Cheers,

James

[glengara]

I'm tending to use a phrase and a combination of single words from the phrase and the phrase itself "jumbled up".
So with "internet marketing Scotland", I'd also have "marketing on the internet in Scotland" and "Scotland and internet marketing" included somewhere in the text.

[BrianR]

Compar

Yes, that makes it even better - good idea.

And I know they don't have tuppence anymore - just proving that you're not the only one round here that has the odd grey hair!! <g>

As they say in that uniquely self-mocking way here in the UK: 'When I were a lad...'

I think it's time for my Horlicks now!

BrianR

[mopacfan]

If you select a site from the buy apple pie online search, and then ask the tool bar to highlight the keywords the toolbar will highlight every occurence of each individual word regardless of their place in the text. In fact even if the words are adjacent Google will highlight each one in a different color and place a break between them indicating to me that they really only see individual words.

I tried this out to see how certain key word/phrases show up on our competitor's sites as well as our new site that is in development. I found that if you search for the words: plastic caps, individually and then click the highligher, that each word does in fact show up in a separate color wherever they appear on the page. But if you search for "plastic caps" as a phrase with the quote marks and then use the highlighter, Google only highlights the exact phrases even if the words plastic or caps appear in other places on the page but not together. I found this very helpful in determining how our competitors are optimizing and how we need to do one better.

[mcanerin]

Remember also that you can use punctuation to great effect (Thanks be to copywriter for telling me this).

To continue with the apple pie scenario:

"What can you do with an apple? Pie is a popular choice!"

The SE reads apple Pie and ignores the punctuation. Want more? Need to get localized hits?

"At AP Bakers here in New York, apple pie is what we are all about!"

You now have "New York apple pie" as a search phrase.

Ian

[JamesW]

Ian,

Great tip!

Cheers,

James