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Defining Terms To Clients
Posted 18 May 2004 - 06:35 PM
I just got off the phone talking to a client and defining the following terms to them.
Search Engine Friendly Site
Search Engine Optimization
I was wondering how other define these terms when talking to the general "know it all" client.
Posted 18 May 2004 - 06:49 PM
Search Engine Friendly Site - A site that is able to be crawled and indexed by search engines and which has optimized title tags, meta description tags and html content so that search engines can accurately understand what each page is about.
Search Engine Optimization - The process of modifying various elements of a web site in order to improve visibility of the site in the SERPs when search queries related to the site are conducted.
Posted 18 May 2004 - 08:56 PM
Search engine optimization is the act of making a site the best it can be for the search engines and your users. (My definition.)
Posted 19 May 2004 - 09:23 AM
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