Auto insurance company Geico has sued Google and Overture Services for allegedly violating its trademarks in search-related advertisements.
I hope Google and Overture are successful at beating back this anti-consumerist lawsuit.
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Posted 18 May 2004 - 06:30 PM
Google may be standing on firmer legal ground, because it is difficult to establish Web users' intent when they type in a search term. For example, typing in the term "Apple" could signal a Web surfer's interest in the fruit just as well as the trademark name of Apple Computer. That argument counters trademark holders' claims that keyword search terms can divert customers from their business, he said.
Posted 18 May 2004 - 08:24 PM
Posted 18 May 2004 - 08:37 PM
"This practice deliberately misleads consumers and allows Geico's competitors and these defendants to illegally exploit for their own commercial purposes Geico's investment of hundreds of millions of dollars in its brand," company spokeswoman Janice Minshall wrote in an e-mail.
Posted 18 May 2004 - 09:11 PM
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Posted 19 May 2004 - 07:57 AM
I agree with JBrookins here in that it wouldn't be fair to make a company pay through the teeth for their own trademark in ad space. It's similar to the domain name issues that we saw a lot of years ago where people were buying up trademark name domains and then selling them back at unreasonable prices to the trademark holders.
I've started thinking that giving companies the #1 spot on their SPECIFIC, unique trademark at the minimum bid. This allows competitors and resellers the same latitude they would have in other media venues without costing the trademark holder undue amounts of money to utilize their own trademark.
Posted 19 May 2004 - 10:11 AM
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Posted 19 May 2004 - 10:37 AM
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