9 replies to this topic

[rohgan03]

I am ranking in mid 20's on yahoo and yahoo is using my outdated title in SE result pages. It is picking it up from yahoo directory rather than home page. The site has plenty of incoming links and is PR 5 on google. I noticed hardly anyone in top20 for my keyword is in the directory.

Is it worth staying in yahoo directory or is it ok drop it for a more up to date title on result pages? Any opinions?

[Jill]

I don't think anyone can make that decision for you. It's hard to say what will happen (if anything) if you drop it.

Is it on yearly renewal? If so, you might try simply not renewing it when it comes up, and then see what happens. Worst thing that will happen is it drops and you have to pay the yearly fee again. You don't lose any money that way.

If you're not on a yearly review plan, just make sure that you're willing to take the risk and possibly have to pay for reinstatement if your site suddenly drops.

Personally, I doubt it will, but I'm certainly not going to take the responsibility for it if it does. In other words, I'm not removing my site from the directory!

Jill

[rohgan03]

I don't think anyone can make that decision for you.

You are absolutely right. I think I might actually do better on yahoo without a directory link since it will atleast pick up a better titlte tag. I am on the annual renewal but I personally dont think its worth having that with an outdated title tag. I'll ask them to update the title tag...lets c...if not then I think I'll probably drop out of the directory.

Anyone else -- any opinion? Do you all have direcotry listing at yahoo?

[Jill]

Is your Yahoo Directory title outdated because the company name changed?

Generally your Yahoo title is company name. What makes it outdated? They will change it if it's inaccurate.

[Farhan]

If your site is under the annual review, having the title changed should not be a problem. As for my personal experience, whenever I requested a change it was made within 10 to 15 days. Use the listings management center to request a change

https://ecom.yahoo.c...r/manage/orders

If you are changing your title to add a keyword etc, then don't bother as Yahoo does use your page title to rank your site and not the directory name that it shows.

[rohgan03]

Thanks Farhan. I put in a request.

Jill: The description and title were outdated cos my site has grown from a single product site to a site containing a lot of information in the field. The earlier title was just CompanyName and short product description. Its kinda silly to just have company name in yahoo listing since it does not convey anything. Hopefully they'll make the change.

[BrianR]

The earlier title was just CompanyName and short product description.

AFAIK, Yahoo's directory title - and hence the title you will also see in your Yahoo web pages result - is simply the company name and nothing more. And I don't think there's any way you can change that. But I'm happy to be put right on this.

BrianR

[Jill]

But you could get your description changed if it's not longer accurately depicting the scope of your site.

[rohgan03]

Oh I just noticed this. My competitors just have their company name in the result pages. Mine had "company name's product type". Though wasnt the greatest but still better than competition, especailly since 'product type' covers a keyword.

Is it not reasonable to drop the directory listing to improve click through and rankings?

Does yahoo consider keyword density in title tag of home page or the directory description?

[BrianR]

Rohgan

I'm more than a little jaded with the Yahoo directory listing since that 'company name = page title' thing was pointed out. However, others - such as MakeMeTop - take a different view: http://www.highranki...240

Bear in mind that Barry is referring to the UK Yahoo directory, which has a once-only £199 fee - I'm not sure how he'd view it if Yahoo adopted the US's annual review fee model here in the UK.

But, as Jill says, it's up to you really...

BrianR