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Books About Seo
Posted 30 August 2003 - 04:51 PM
Posted 30 August 2003 - 05:09 PM
This is a similar thread from a few weeks ago. I've red The Big Red Fez by Seth Godin and would recommend it. It's a short book w/ lots of pictures. Note - I like short books w/ lots of pictures.
Hope this helps,
Oh, I should throw in a plug, too. I bought Jill's book as well and it's no-bones-about-it informative.
Edited by hppckmn, 30 August 2003 - 05:15 PM.
Posted 30 August 2003 - 07:05 PM
Found it: http://www.highranki...nginevisibility
Posted 30 August 2003 - 07:16 PM
I think you can learn a lot more by subscribing to two or three newsletters or digests. I would suggest Jill's and possibly the LED Digest. Or you can visit an number of web sites and read some of the archived articles. But again be careful because some stuff may no longer be valid.
Posted 30 August 2003 - 07:23 PM
Posted 30 August 2003 - 08:06 PM
Books on tricking the search engines will quickly be out of date- books on building a great search-engine friendly site should fare better.
I'm actually expecting a copy of Shari's book on Tuesday and I'll let you know what I think!
Posted 30 August 2003 - 08:10 PM
But I think that if anyone were to ask me how to get started on SEO, I'd recommend that they first read that book, then start asking questions in the forums. It gives you a great foundation to build on.
Posted 30 August 2003 - 08:15 PM
Actually, Shari is sending it to me to review for an interview I'm writing with her. From sitting in on several of her SES sessions, I realized I could have written the same presentations without even looking at her notes- we are very much on the same page when it comes to SEO and usability.
She is also sending me an advance copy of her Google book for review as soon as it's ready- I'm looking forward to that one too!
Posted 31 August 2003 - 11:26 AM
Shari's book is definitely an A. Shari is one of the most articulate and knowledgeable people in the business. Shari and her husband Grant run Grantastic Designs and have been leaders in SEO friendly web design since the beginning. I remember Shari from the very first Search Engine Strategies years ago and I was impressed with her informative common sense approach from the start. When it comes to web design and SEO, Shari is the ultimate authority. Definitely read her book.
I also like Fredrick Marckiniís book Search Engine Positioning Ė although itís sold out so itís hard to find copies anymore. Fredrick has been in the business a long time and his in-depth knowledge shines through in his book. I told Fredrick he should put out a new edition, but he just gives me his cute little mysterious smile and shakes his head no.
And then there is Mike Grehanís, Search Engine Marketing: The essential best practice guide. This book totally blew me away when I read it. What an incredibly in-depth resource. This is a must have for anyone who is serious about SEM. Mikeís incredible sense of humor and informal writing style makes you feel like you are having a long conversation with a private tutor (who just happens to have the most adorable English accent). Mike has a knack for explaining difficult technical jargon in ways us commoners can understand. Mike covers a lot of ground in his book but itís so enjoyable you donít realize itís suddenly 4 am and youíve lost another nights sleep up reading his book.
Jill's book is another all time great SEO book. She has lots of examples to stimulate your brain and illustrate her techniques. If you haven't read it all ready, go get it. It's downloadable and just a click away!
Posted 05 September 2003 - 07:28 PM
Is there a book or paper that helps explain "the next steps in page optimization"? That is, if you have a listing that ranks number 10, what do you do to improve the ranking to 9 or better. Is it basically hit or miss, or is there an analytical approach.
I tried the Internet Business Ptromoter by Axandra, which is a software application that compares the top 7 ranking sites against your page for a particular keyword. The comparison feature is great, but trying to modify a page to match so many different varible becomes an monumental task. I've found with even a 90 percent match, by addressing most of the suggested modifications that the pages rank has actually decreases.
Posted 05 September 2003 - 07:40 PM
Search engine visibility is a good book. What I like is that she does not just cover SEO, but also some of the other important site design ideas.
tons of traffic to a garbage site is still garbage - that is an important issue many choose to ignore - eventually I hope not to
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