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Google Launches Image Ads
Posted 12 May 2004 - 04:22 PM
Posted 12 May 2004 - 04:44 PM
Posted 12 May 2004 - 04:56 PM
It was a VERY wise choice by Google to make advertisers upload their graphics rather than letting them serve them off their own sites. That could have caused a TON of issues.
Posted 12 May 2004 - 08:58 PM
Posted 12 May 2004 - 11:30 PM
Not only that, they're not as obnoxious. Because people tolerate them, they might actually stick around on your site longer.
Me too. I'll try it out for a week or two, but I have my doubts. I thought the whole idea of targeted text ads was that they were obviously relevant, and they're different from banners, which everyone everywhere had learned to ignore.
Whereas a site with bright poke-you-in-the-eye colors eminating from banner ads will likely turn a few heads. At least I tend to quickly find the back button.
Posted 13 May 2004 - 09:41 AM
It is amazing to me that Google, a company that has created the most successful revenue earning advertising model for a search engine, would now go after a strategy that has failed time and time again in the past.
I guess we will have to wait and see if Google can make it work. maybe they have the Midas touch ... I don't know.
Posted 13 May 2004 - 09:45 AM
I have noticed, however, that WSJ.com and groups.yahoo.com (in the Web based messages) have been running these types of ads for a while. So, there may be something to it.
Personally, I have had some click through success using images on Web, but the imagery supplements text copy (Could just be Karon's magic words, though ).
Gotta admit I don't really understand how these new ads will increase click throughs. It will be interesting when the image stats start coming in.
Posted 13 May 2004 - 10:03 AM
That said, we'll see..I think it might give you some success if your competitors are using text while you're using an image to stick out from the crowd. However, it'll lose even that once your competitors catch on.
This of course is completely reliant on adsense suddenly seeming profitable, which is debatable as well....high CTR on potentially unqualified traffic isn't exactly a good thing.
Posted 13 May 2004 - 10:04 AM
Could this be the first sign that Google is starting to bow to future investor/stockholder pressuring? I mean aren't banner ads all but dead?
From the advertiser's standpoint image ads can be much better branding tools than text ads (and an ad's size/shape can affect awareness).
I.e. if the primary advertising goal is building brand awareness, rather than driving traffic directly to a Web site, image ads are likely preferred. I think there is something to the old saying "a picture is worth a thousand words"...kind of like commercials. We rarely immediately rush out and buy something seen in a commercial, but over time commercials do have an impact on our purchasing decisions.
If it's the case that Google wants to become more attractive to stockholders by offering better branding tools for advertisers, I don't think it is going to work out by serving low click, brand building ads through AdSense publishers. We won't go for it (obviously) because we are being paid on a per click basis.
Edited by BobetteKyle, 13 May 2004 - 01:04 PM.
Posted 13 May 2004 - 11:05 AM
Posted 13 May 2004 - 11:09 AM
They might work for branding but one will have to have a good sized pocketbook. One might think that because banners don't get clicked on that much that they might get many, many impressions without having to pay click thru fees but because Google serves ads up not only on the price that is bid but by click thru ratio as well, that may not be the case.
Posted 13 May 2004 - 11:30 AM
Posted 13 May 2004 - 02:23 PM
Why would we want to go back to banners? Way to make people start ignoring ads again Google!
Which actually works out nicely for regular old SEOs like me!
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