Welcome to the forums Nicky
, for those interested, is a run down on [url=http://www.highrankings.com/forum/index.php?showtopic=15499]Seo Myths[/url]
. Duplicate content penalty is listed as one, and is absolutely a myth.
It's funny, but people love to get onboard a thread in which they think they have a smoking gun in another forum's hands, but no duplicate content penalty isn't a smoking gun.
To be super clear: a duplicate content penalty would only show itself if pages were "penalised", and not filtered, that is, dropped altogether or never ranking well. A filter, ont eh other hand, is takinga list and removing certain results for no other reason they they are too similiar to another result.
Many searches will show the filtered duplicate content when the "repeat the search with the omitted results included" on the last page link is clicked.
There is no penalty for duplicate content, not at all, although as Randy says it sure can feel like one! Insetad, what Google tries to do is filter out results that look too similar, in the same way we filter coffee not to remove coffee or penalise it, but to remove too much of the same thing.
IMHO, that makes a duplicate content penalty a myth.
As an aside, I have seen another realted issue: the ditching of duplicate sites
. I have seen, on occasion, a site on both a .com and a .co.uk, both of which were the same, have one of the two sites dropped completely. This has, on many occasuions, lead to a significant drop in traffic.
Usually, though, that isn't what the duplicate content penalty is claimed to be
...the fact that Matt C used the term triggering a Duplicate Content Penalty appeared interesting enough for me.
See, I don't think that is good enough. Matt Cutts is a vested interest,a nd taking what he says as Gospel is like basing your view of gun control on Charlton Heston's statements, or trusting any vested interest about anyhting they care about.
Being clear of serving self interest is why, on Wall Street, many analysts now no longer invest in shares or sectors they analyse.
Vested interests are the worst people to trust or rely on, and we need to get away from the trend I have seen recently of assumming Matt Cutts' Blog is the Gospel of Latter Day SEOs, and whatever is said is handed down from upon high to Matt by Larry on Mount Sinai (for an aetheist, man I sure use a lot of biblical quotes!). It is, to be frank, JAB (Just Another Blog