Leann - 1) check, 2) check, 3) check, 4) check, 5) ... I am conflicted on the topic of exchanges. I've read about link farms and niche directories, etc., but am not sure how to find a link exchange that would actually be beneficial. But still, I'm not asking how to get to the top of the list... I'd be satisfied, for now, just getting on the list..
Link exchange is a toughy for sure! I have a few tips that might help you find quality link partnerships.
Do a Google Search for:
"link exchange [insert your product/service here]"
"directory listings [insert your products/service here]"
"link exchange [insert related but not competitive products/services here]"
If your products/services are location specific do this search:
"directory listings [insert your city/state here]"
By doing these searches in Google you will know that the sites you find to link with ARE spidered by and listed in Google. This increases the chance of your site being found by googlebot from their site.
You will be surprised at how many sites are actively exchanging links with sites like yours! Even if you are not interested in a full blown link partnership program, you will benefit from linking to at least 4 or 5 Quality sites.
You can proceed with caution here and find sites that are complimentary to your services that will be of interest to your viewers.
Bob W - I really appreciate your take-nothing-for-granted, "how do you know for sure?" observation... Google's search within site ("site:") is the tool I am relying on. Is this where I should be looking?.
Google only shows backlinks for sites with PR4 or greater (silly, yes). However, that does not mean that sites with PR less than 4 don't count, they do.
All - Tough nut? Or be patient?.
UGH! Patience is always a MUST!
I hope this helps