5 replies to this topic

[kristof]

After various forum-wide searches, I can find no discussions anywhere about the Google OOP Penalty. I would like to brush up on this topic, exchange views and strategies, and keep up to date in the future. Anyone else interested? Or am I so out-of-date already, that the OOP has come-and-gone, and now can just be ignored?

[Jill]

There's no such thing as over optimization (if that's what you mean).

Over optimization is just another word for spamming the search engines.

Jill

[SearchRank]

Yep, I agree with Jill. There is not a Google OOP per say. Over optimizing as you call it can affect rankings in a negative way as well as sales but search engines do not penalize over optimizing unless it involves spammy techniques.

I know this was discussed back when Google did their November update last year but I think it is much more a factor that some things that used to work no longer do, not over-optimizing.

[BrianR]

The over-optimisation theory - because that's all it is, a theory - grew out of the recent major updates on Google when people were trying to explain why certain sites had dropped like a stone.

In my opinion, even if there is a trigger in the algorithm for keyword density, it will be set so high that the heavy keyword density will already have ruined any chances of making any sales because 'keyword stuffing' makes the copy read so badly.

BrianR

[Steve Sardell]

IMHO, by definition there can never be over-optimisation. Something is either optimized or it is not optimized. Too often there are attempts to create a new jargon that only adds to confusion rather than the initially itended clarity.

Just my and probably not worth that

[kristof]

Thank you all, for greatly clarifying this issue for me. I had heard about this "OOP" theory here and there, and was not quite clear how seriously it should be taken.

Well, here is what this OOP theory seems to imply to me, based on what I have heard:

--If "search engine optimization" is a highly competitive keyphrase (which it is),

--If the vast majority of your inbound links include the exact keyphrase "search engine optimization,"

--And if this exact phrase also occurs repeatedly in your text and meta tags (even though not to any abnormal degree),

...then you are a candidate for OOP...

Does anyone here find any evidence for this? And if so, is this what anyone here would consider "spamming the search engines"...?