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Posted 12 April 2004 - 09:25 PM
Posted 13 April 2004 - 02:50 AM
If they are UK based, they are silly not to.
Well, if you are marketing internationally - you may want to be perceived as an "international" site and .com does that. Also, on Yahoo Search geo-targeting, a .com gives you a boost on .com partners (like MSN.com).
You have to weigh up the benefits of this perception of being an international site through being a .com with the possibility of not appearing in some UK searches through not being a .co.uk.
For most of my UK clients, that is too high a price to pay - they prefer the benefits of a .co.uk - when the harsh facts are pointed out to them!
Posted 13 April 2004 - 05:09 AM
If you want regional, remain regional!
If you want International, go International!
Park domains, possibly make different homepages to each regional location and point them to the International domain? It is really up to you?
For Australian clients, my personal experience, that sell globally or within certain regions, I have purchased appropriate regional domains, put up some nicely optimized pages that contain the relevant keyword phrases to the niche and region. Just another way to get the use from some extra relevant phrases that might not off fitted well within the main International site. The regional sites are mini sites I suppose that point to the International information. Many ways, many benefits, capture as many relevant visitors as possible.
Posted 13 April 2004 - 07:58 AM
but to optimise my parked domain I would have to pay for hosting for that site too no?
Posted 13 April 2004 - 02:20 PM
Posted 13 April 2004 - 03:40 PM
As has already been covered elsewhere, even many UK based hosting companies have servers that are not physically located in the UK.
It's an expensive lesson to learn if you sign on for a long-term contract. And the hosting companies don't fully grasp why it's so important since they're not involved in SEO.
Best policy? If you're targeting the UK marketplace, get a co.uk domain.
Posted 13 April 2004 - 04:39 PM
The other advantage to a co.uk (although not major) is that when people enter a search term with UK in it, google picks up the uk in the co.uk domain name.
Posted 13 April 2004 - 09:55 PM
yes I know the ins and outs to a point, what i really was thinking that there doesnt seem to be anything stopping a co.uk site listing top on the international engines and more ways i can miss the uk market with a dot com site.. certainly easier to get a uk site listed internationally than a dotcom site where its not allowed
I do note however the post saying that there is less weight with the uk sites on general searches, altho how much weight that is i dont know...
our client base is international but about 50% uk in total..
seems the logical thing to do would be be have both, gawwwd, its just the amount of work innit..
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