Are you a Google Analytics enthusiast?
More SEO Content
Roi Tracking Software?
Posted 12 April 2004 - 08:54 PM
Posted 12 April 2004 - 09:00 PM
conversion ruler is a simple software solution for ppc ads. gotoast is more of a full featured bid management hosted software solution
Posted 13 April 2004 - 08:15 AM
Getting a stats program is dependant upon two main things;
1. What information do you want to track?
- it looks like you are concerned with marketing info, but are you also interested in server and site info, such as bandwidth usage, errors logs, etc.
2. How much do you want to spend?
Posted 13 April 2004 - 10:34 AM
I saw on gotoast they have a service they call "ProfitBuilderSM Conversion Tracking & Web Analytics." I'm curious if you have taken a look at it.
Matt... I am mostly concerned with tracking the full scope of a clients marketing campaign; i.e. bid management (ex. overture), ROI thru ppc adv such as google adwords/overture, sales conversion from email campaigns. Basically tracking where a sites sales come from.
Incidentally, if you do have some ideas on good programs to get "server and site info, such as bandwidth usage, errors logs, etc." (as you mentioned) I'd like to hear.
As far as amount of $ spent, that would depend upon a client. But I will assume for the near future that under $25,000 would be right, unless I get lucky
Posted 18 April 2004 - 09:49 PM
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users