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Focused Kewords Vs. Multiple Keywords?
Posted 26 August 2003 - 01:07 AM
say u wish to attract surfer to a site that specializes in "blue widgets".
should you make the keyphrase for the main page just "blue widget"? or should you target "blue", "widget", "blue widget", "coloured widget", "blue widgets", "widgets", "coloured widgets"... and so on
is it possible that SEs look at the keywords as a function of good content? meaning, if you span more keywords, is it considered that you have more content?
Posted 26 August 2003 - 01:14 AM
You definitely need a strong focus of just a few keyword phrases on your home page, and every page. But it doesn't need to be just one keyword phrase.
Choose 2 or 3 or sometimes even 4, and highly focus the content of any given page around them.
There has to be enough focus so that a person will know right off the bat that this page is about this particular stuff. If a person can know that, then so will a search engine.
Hope this helps!
Posted 26 August 2003 - 01:15 AM
While the details depend to some extent on the keywords you are targeting, in any normally competitive area you will IMO get better results in targeting keyphrases of two or thre words,
You can understand this a bit by looking at someone searching to buy a birthday gift for some one. If they only target a keyword like gifts they will get lots of sites returned offering a range of products from mechanics tools to cookbooks to cosmetics, and so you need to be a bit more specific;
if you are looking for a gift for your father who is a golfer a search like golf gifts might return better results, or mens birthday gifts or ....
Content is whatever you have on your page. Longer keyphrases do not mean better content , but more specific keyphrases generally means more targeted visitors.
Posted 26 August 2003 - 01:27 AM
but say i targeted a single keyphrase, "blue widget". and i know people whom i'd like to bring to my site use that keyphrase.
if i'm looking at it from a pragmatic point of view - i would like to bring as many "blue widget"-surfers to my site.
how would i do that? by using a single keyword or many?
Posted 26 August 2003 - 01:37 AM
Posted 26 August 2003 - 01:42 AM
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