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Worth Bidding If #1 "naturally"
Posted 09 April 2004 - 05:42 PM
Posted 09 April 2004 - 05:51 PM
I'd say be prepared to bid for it, since there's no guarantee that you'll be at #1 in the organic results forever, but I don't see any reason to bid for it now, unless you're interested in getting hits from contextual ads. But there's no point in competing with yourself between paid and organic, in my opinion.
Posted 09 April 2004 - 10:56 PM
I wouldn't bother to bid on it if you're already #1. Bid on other phrases though. No sense putting all your eggs in one basket.
I moved this thread to the PPC section.
Posted 10 April 2004 - 06:05 AM
Posted 10 April 2004 - 10:26 AM
While it would be nice to think that you don't need to advertise on a term you're already ranking competitively for, think about the consequences: Your competition's ad will appear just above or two the right of your listing.
If advertising on the term is profitable for your business, why hand over the real estate to your competition?
Posted 10 April 2004 - 02:09 PM
test it out to see if it is any good. if not then don't do it.
i have sold some of my ebook off of ads for my domain name. remember some of the search engines such as ask jeeves place the ads above the regular listings
Posted 15 April 2004 - 04:15 PM
Posted 15 April 2004 - 04:22 PM
Posted 15 April 2004 - 04:25 PM
-> Some people have figured out that the paid links are good for shopping and look there rather than the editorial links if they're trying to buy something. The last people you want to miss are these.
-> You don't have much control over how the SE describes your site. Buying PPC gives you a shot with wording you can control.
-> By running the PPC you can keep competitors out of that slot.
-> If you're running content matching, by failing to bid on this term you're missing content matching on what's probably one of your very best terms.
-> You never know when the algorithm will change and you'll be gone from page 1. Running PPC on your term buffers you from such shocks.
Don't worry about cannibalizing yourself. If running the PPC ad is profitable, do it.
Posted 16 April 2004 - 12:02 PM
And as people realize that advertisers are serious in providing what people searching are looking for the number of clicks for PPC improve... you need much more brievity in copy etc....
Posted 16 April 2004 - 04:12 PM
Welcome Tim! - I hope you enjoy the forum. Ask all you want and contribute all you can.
Posted 16 April 2004 - 07:27 PM
So I asked, what's the company?
Someone apparently thought it was their job to tell Amway not to look schlocky. Schlocky!! Either that or someone is wary of PPC encroaching on their "turf."
Anyway, what the others said. Buy them. Surround sound all the way. You only pay when they click, so the worst that happens is you're 50 cents poorer in exchange for having attracted a prospect who might not have clicked you otherwise.
Posted 21 April 2004 - 11:41 AM
Posted 21 April 2004 - 05:22 PM
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