Are you a Google Analytics enthusiast?
More SEO Content
Advice On Starting Up
Posted 09 April 2004 - 02:05 PM
Thanks for reading my post. Here's my question/post. I am working for a firm and my specialty is ppc adv (pay per click advertising). I have been building a small client base but I want to expand and eventually work on my own. Here's the thing... I need to outsource website design and SEO capabilites as I don't want to claim to specialize in these areas. What, in your opinion, is the best way to do this and is it best to have the client billed from just me or 1-2 other co's. The reason I ask this is I know that it is necessary for the client/web designer/SEO specialist to communicate. If possible, could this be done with the client using my company as the only contact?
Thank you for your help.
Posted 11 April 2004 - 09:02 AM
You can outsource work to any designer / SEO without them contacting the client. If you want to remain the only contact, simply state that and any questions come to you through email for referring to them. It is all personal preference how you wish to run your business.
Goodluck with your venture.
Posted 11 April 2004 - 09:42 AM
Donīt worry about a lot of the who does and says what stuff. if you get the clients, they are yours. If you do part of a job for someone else, you work through them. Maybe, in the long term, you will find that you trust an SEO or developer enough to allow direct access, but in the short term, just run the show yourself.
Edited by projectphp, 12 April 2004 - 08:36 PM.
Posted 11 April 2004 - 10:48 AM
[Please create a signature for your email or url.]
Edited by Jill, 14 April 2004 - 07:11 AM.
Posted 12 April 2004 - 04:12 PM
If you're in or close to a metropolitan area, it's not a bad idea to put your feelers out and network with similar or related companies. At the least, they are quite often more than happy just to meet and chit chat with you. There are other ways to get your name out as well like local business expos and such... and ditto on what the others said.
Posted 12 April 2004 - 04:22 PM
I did some outsourcing with a programmer and it became a nightmare when the client started asking a lot of questions and the programmer didn't have the answers in front of him. Rather than say, "I'll look into it and get back to you," the programmer said, "Oh sure, it works like X, Y & Z." His answer were wrong which caused all kinds of confusion with the client.
Just be sure that before you answer client questions, you have the right answers.
Posted 12 April 2004 - 08:42 PM
Keep the advice coming, The help is appreciated and I hope to give it back.
Posted 13 April 2004 - 08:28 AM
Posted 13 April 2004 - 08:53 AM
Posted 13 April 2004 - 10:40 AM
Scottie... Cool, Septemeber in Boston. I'll put that on my schedule.
Posted 13 April 2004 - 11:02 AM
If you have a website and create an extra email account then the best way is to create an email account for the firm whom you want to our source the project and let the client and design firm communicate through that account
Posted 13 April 2004 - 11:30 AM
Thanks. Do you mean letting the design firm have access to this email account or do you mean I should relay the emails manually back and forth?
Posted 13 April 2004 - 01:08 PM
I'll expect a phone call for the event's landscaping.
Hey- don't miss Jill's Boston seminar, sometime in September, I think...
You can bcc your subcontractors or send them separate emails. Imagine yourself as a manager of a project where you work now. There may be several people working on it but who is communicating with the client (hopefully not all of them). That may be a way for you to visualize your position as a contractor. Your providing not just one service but many.
Posted 13 April 2004 - 02:16 PM
I agree with Dragon Lady. Don't get hung up on "owning" the client. Do what you do well, let the designers do what they do well, all work together - let anyone and everyone talk to the client to provide optimum service and communication and in the end, you'll have a happy client who will come back to BOTH of you for future business and referrals.
I often send a lot of work 'back' to the designers after optimization because of additional strategy or optimization recommendations I make to the client.
I work with several designers and the key is to be "easy to work with" and "flexible". Everyone can work in this kind of environment.
Definitely set up your profit sharing model though. I give the designer 2 options. Either a straight 10% referral fee for whoever they send my way, or if they want to bundle my services into theirs, they can take 15% off the fees they see on my Web site and then mark them up however much they want to their clients.
Keep it simple and everyone will be happy.
Liz in Portsmouth...
Posted 13 April 2004 - 02:48 PM
Clients don't particularly care
I agree with this - in fact they like the fact that you are utilising "specialists" in each field. I work with a web development company and a graphic design company. When it is time for me to do the Optimisation, then I contact the client as it is me who can (hopefully) answer their questions. Obviously, the hard bit is getting the level of customer service right and keeping it there.
Communication is key.
I think in general alot of web developers work like this because each industry is so vast.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users