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Running An Affiliate Program
Posted 09 April 2004 - 08:21 AM
For example recently we turned down a potential affiliate signup because the person was using a registar that allowed the true owner to hide who really owned the site. Our feeling at the time was that those that feel a need to hide, usually are doing something they feel they must hide because of.
Recently, we received a sign-up from someone that bought a domain that had some previously good links, but they are merely using it to redirect to another sites affiliate program. No fluff, no content, you hit the home page, click on any link and you are at the site they are an affiliate of.
Anybody have any thoughts ?
Posted 09 April 2004 - 11:37 AM
I don't think there's anything wrong with taking on whatever level of affiliates that you want, nor is it wrong to be so scrutinous like you have been.
However, I did want to counter your refusing an affiliate because they have their domain registration info hidden. An extremely low percentage of your customers will have looked at the domain information of the affiliate, whereas the information that can be gathered from whois is used all the time for spamming, direct marketing and all sorts of other things. That a potential affiliate has hidden their registration just says to me that such affiliate is concerned about his/her privacy, which is frankly a very legitimate concern these days. Being the only basis you used to deny this affiliate, you made a mistake on this one.
Posted 16 April 2004 - 05:48 PM
I think of careful screening as necessary not just for my client, the merchant, I also think it's important to protect my existing honest affiliate partner's revenue and cookies.
Posted 20 April 2004 - 09:23 PM
We recently started with Shareasale and I've noticed about 5 or so affiliates getting a lot of clicks. We pay .01 per click even if there is no sale. When I visit these sites, I see my link or banner but the pages have no page rank. They look good but have zero PR.
I also noticed when looking through my logs that a lot of the clicks are coming through the runner.php file on their server. Is this just a banner rotator/tracker or is it some sort of click scheme.
Thanks for any info. I'm new to the Affiliate thing.
Posted 21 April 2004 - 12:33 PM
I set up the affiliate program for my company last year and decided very quickly not to pay per click thru - only on sales. I felt it would be much to easy for unscrupulous people (and there are quite a few out there) to put in place some mechanism to bombard you.
I'm prepared to help and support our affiliates as much as possible, and they get rewarded very well for the sales they make.
To answer the initial post about turning affiliates away, fortunately I haven't had to yet but I do get a bit distressed when affiliates use hotmail or yahooo email addresses!
I do check as much as possible the websites of affiliates that sign up, and if there was something I saw that I didn't approve of or felt wouldn't want associated with my company I would turn them away.
Just my 2 cents worth
Posted 25 April 2004 - 12:23 AM
* Am I prepared to allow my affiliates to market via solicited email?
* If I do allow my affiliates to market via solicited email, what procedures do I need to put in place to protect the brand and sanctity of my affiliate program?
Why are these additional concerns to those already raised in this thread?
Three words - CAN-SPAM Act.
Given the various marketing abuse issues, affiliate managers may want to consider doing more screening and if things don't come together as you would like, declining to accept an affiliate, or pruning your affiliate team from time to time.
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