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How To Charge For Content Writing
Posted 09 April 2004 - 03:14 AM
Wanted to know what is the best approach for charging for content writing services
1) Website with 10 pages : charges on per page basis : X amt / page
2) website with 10 pages : charge on a project basis : total x amount
3) website of 10 pages : charge on the basis of no of words / page
Also, if there is research work involved should that be charged on an hourly basis??
Posted 09 April 2004 - 07:21 AM
I don't think there are any "shoulds" when it comes to structuring your business- you've got to fit your pricing to either how you work or how your customers expect to pay for it or preferably both.
I think most copywriters I'm aware of charge on a per page basis with a number range of words on the page. But sometime it makes sense to give a quote based on a project. I don't think I'd want to keep up with charging per word... then you get to squabbling over whether or not this word or that word is really needed, etc.
Research can be included in the price (per page or per project) or charged separately- again, it depends on how much research needs to be done. If you have to do extensive interviewing in order to come up with the content, you might want to charge separately. If you just have to convert existing info to readable web copy, I'd just include it in the price of the writing.
Posted 09 April 2004 - 08:30 AM
Also, I think doing a home page should be more than interior pages. There can be a LOT going on on a home page and it's the one that takes the most effort.
Posted 09 April 2004 - 03:01 PM
Minvera, I wondered about this:
If I charge per page, it's going to be more per page for just one page than it is per page for 20 pages.
How come? I mean, you have the same amount of work (or more sometimes) per page if you write 20 pages as if you write 1 page. It's not like you're manufacturing ink pens and your material costs drop after the initial setup and production run. (Just curious.)
Posted 09 April 2004 - 03:55 PM
It's just an incentive to have them do more pages, and a nice little discount.
So it's one price per page for say up to 5 pages, then a little lower price per page for 10 pages, even less for up to 20 pages, etc.
It's simply good business sense, imo.
Posted 09 April 2004 - 04:56 PM
Once I've gotten to know the client's business and cusomers a little, I do find that additional pages can be easier, too.
Posted 09 April 2004 - 06:57 PM
But I've also learned that you need to be careful to specify what's included and excluded from that fee - eg. keyword research, liaising with web designer, proofreading the site after upload, etc. Hope that helps...
Posted 11 April 2004 - 08:27 AM
Posted 11 April 2004 - 09:13 AM
Thanks for all the good points made in here....well my problem seems a little complicated...
TO let you all in on a little history...I'm still starting out new...and I don't really have a ready proposal to present to any client ....I come across client s through email who mainly mention that they are looking for someone to handle the content work for their site..and ask for my charges...
Normally I write back to them in as much detail as possible asking them certain basic questions about the project in questions ...things like
2) I try to understand if they will provide me basic content?
3) Do they simply require content restructure
4) Rsesearch involved...
Once I get a basic idea , i send them my costings........here i generally mention per page costings...
So tell me in such a case...how do I decide whether I should charge them on a project basis or a per page basis.. .some of them don't even reply back in detail... :doh: so it is really quite difficult to decide on what the ideal set up should be...
I agree that the discount deal should work out well when there are a number of pages .....
but how should one reach to that level.....is it best to go by the project basis....period!
Thanks in advance!
Posted 11 April 2004 - 09:28 AM
Me personally, if it is one or two pages, per page cost, if it is 20 pages, I might knock 10% of the total price or something to that effect. Your decision. That is a business decision and nobody can tell you how to do it, but merely provide information on how they do it for you to gain ideas.
Hope that helps some of your questions!
Posted 11 April 2004 - 10:02 PM
What I would suggest is sitting down, and creating a standard price list to go by when you're starting out. This means looking at how long it takes you to create the content for an average web page, of say 250-300 words, then determine what you would like to charge for this.
This will become your "starting point."
Then, when clients want to know what you'll charge, you can multiply the number of pages by this base amount.
How much to charge? You might want to look around, and see what standard industry rates are; find out what other copywriters charge, look at what the range is for novice through experienced levels, and set your rates according to your own current experience level.
On determining what the project involves: you will also want to create a standard client questionnaire that covers each aspect of the project when creating a proposal. In your questionnaire, you will want to determine such things as:
-The expected length of the copy (per page)
-The client's goals for the copy (if they aren't sure, this needs to be the FIRST point clarified; you want to know if they want to increase leads, sales, or have other actions in mind with the copy you create)
-The current creatives, if any
-The background available, versus the amount of research you will need to do
-Any current copy being used, and its conversion rate
-Current market research, and results, on the target audience
-Keywords that will be utilized
The above is just a starting point, to address in your questionnaire and proposal.
I hope this helps, and best wishes as you begin creating content for clients.
Posted 22 April 2004 - 07:46 PM
Current market research, and results, on the target audience
and check your grammar, i.e no commas before and etc
Posted 23 April 2004 - 02:53 PM
You're the first person (in the US) who has ever said that about a comma before and. Where does it come from? Although I live in the US I'm originally from the UK. I'd never seen it until I came here. Just curious.
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