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1 Long Article Or Several Short Ones?


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5 replies to this topic

#1 nicuz

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Posted 15 December 2015 - 12:50 PM

From a SEO perspective, what does Google prefer: a 2500 words article or several short ones with pagination (eg: Part 1: what is seo, Part 2: how to optimize  your site, Part 3 etc... )



#2 chrishirst

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Posted 15 December 2015 - 04:38 PM

From a SEO perspective, what does Google prefer: a 2500 words article or several short ones with pagination (eg: Part 1: what is seo, Part 2: how to optimize  your site, Part 3 etc... )

 

Who CARES what 'Google' prefers, Google doesn't read your articles, buy your products or engage your services.

 

There are several threads around where this has been discussed several times.


Edited by chrishirst, 15 December 2015 - 04:39 PM.


#3 Jill

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Posted 15 December 2015 - 04:42 PM

Google isn't a person and therefore has no particular preference.

 

People, on the other hand generally like their whole article on one page.



#4 chrishirst

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Posted 15 December 2015 - 04:43 PM

http://www.highranki...-first-page-or/



#5 Michael Martinez

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Posted 16 December 2015 - 10:17 AM

Google promotes good short articles and good long articles.  It also promotes mediocre short articles and mediocre long articles.  And unfortunately it still promotes bad short articles and bad long articles.

 

It comes down to what YOU can do with long-versus-short content.  Which can you make more useful, easier to find, and good for visitors?

 

As someone who championed longer content years before many other people in the SEO world started talking about it, I always meant "content that is more useful" not "more words on the page".

 

Someone once asked Jill how many words per article was best.  She just made up a BS number on the spot, hoping people would understand it was just a number, not a magic formula.  Unfortunately the idea that a certain number of words per article worked best took hold.

 

There is no universal "Google prefers THIS over THAT" principle at work in the search results.  Google tries to figure out what works best for each user's query, and that is far more complicated than "you need X words on the page".


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#6 AvyGuttman

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Posted 17 December 2015 - 09:24 PM

Which is a better book, War and Peace or Animal Farm?

 

 I used to think people online barely read and only skimmed through things all the time. The one thing I would say about long content...it looks like there is a great effort (if it is indeed quality) and even if the person reading it doesn't get through the whole thing, they are still left with the impression that your website puts time and effort in to their information and content on the sheer volume of knowledge so long as it is indeed valuable and thought provoking etc.. Do whatever your audience wants... match the length you think would best suit their needs and behaviours by testing their reactions and feedback, adjusting and improving along the way.  


Edited by AvyGuttman, 17 December 2015 - 09:28 PM.





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