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How To Find Related Bloggers For Guestposting?

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3 replies to this topic

#1 Timberland


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Posted 11 November 2015 - 03:16 AM

Is there a way to easily find and engage with relevant bloggers for guest posting or link exchanging?

#2 chrishirst


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Posted 11 November 2015 - 06:47 AM

Fortunately for all serious "bloggers", ... ... There isn't.



And it has been almost TWO YEARS since you all were warned about this dumb idea, is it not about time you took some notice of it???

#3 Michael Martinez

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Posted 11 November 2015 - 09:08 AM

To give Chris' comment a little more context, people began reporting manual penalties from Google in early to mid-2013 over guest posting for links.  It was only when Matt Cutts (then head of Google's Web spam team) wrote his famous "stick a fork in it" post that marketers in general became aware of the high risks of guest posting for links.


I repeat: Google was handing out manual penalties in early to mid-2013 over guest posting for links.  This practice has been deemed a violation of their guidelines for OVER 2 years.

#4 torka


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Posted 11 November 2015 - 11:28 AM

To expand on that slightly: guest posting per se isn't necessarily a problem. The issue is when "guest posting" is seen (and treated) as a "link building" exercise.


Occasionally placing a guest post on another reputable blog (or accepting a well-written guest post from a reputable writer) is likely not going to be a problem. If you're doing it as part of a content marketing initiative, your goal is to build awareness of your business and/or position yourself as an industry thought leader. It won't matter so much if you get an actual link, as long as your name (or your business name) is credited. If you get an actual link (which, technically, should probably be "nofollow") it's a bonus, but not the reason you're writing the article. The focus is going to be on writing a really useful, interesting and engaging article so that the people who read it come away with a positive impression of you (or your business).

But when you ask how to "easily" find bloggers and in the same breath you mention exchanging links, it sounds as though you're planning to attempt this "at scale" -- and that your ultimate goal is "link building," as opposed to actual content marketing. And for Google, at least, as Micheal pointed out above, that is a problem.


--Torka :oldfogey:

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