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Local Seo - City Name In Heading/url Of Each Page?

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2 replies to this topic

#1 philraymond


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Posted 09 November 2015 - 05:21 PM

Let's say my client's health clinic in Chicago has a naturopath, a chiropractor, an osteopath and a massage therapist.


And people are searching online for 'naturopath Chicago', 'chiropractor Chicago', 'osteopath Chicago' and 'massage therapist Chicago'.


They're also searching for 'pain clinic Chicago', 'fertility clinic Chicago', 'weight loss clinic Chicago', etc.


Obviously I will create a page for each of those practitioners and each of those symptoms, but my question is, is it okay (and beneficial) to include 'Chicago' in the title/heading/url of each of those pages, or is that too spammy?


Thanks in advance for helping a newbie,


#2 Jill


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Posted 09 November 2015 - 06:24 PM

It's "okay" if it looks okay from a user perspective.


But is it necessary? I'd say no.

#3 Michael Martinez

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Posted 10 November 2015 - 10:48 AM

Put the information that is relevant to the query ON the page where visitors will see it in a format that is useful.  Prominently featured Name Address Phone number (NAP) blocks of text are usually the best way to do that.


URLs really don't matter much but keep them human readable.

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