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Using Hreflang For Australia, Canada, Uk, Etc. For Better Rankings?

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#1 olimits7


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Posted 06 November 2015 - 10:42 PM



Would using hreflang (sitemap) / sub-directories help with international Google rankings (SEO) for English speaking countries like Australia, UK, Canada, Ireland?

Use hreflang for language and regional URLs

For example, based on Google's example in the link above would using "en-ca", "en-au", "en-ie", etc. for my hreflang tag in my sitemap and as the sub-directories help with my rankings on international Google sites?  Or should I just use "en" / "x-default" for Australia, UK, Canada, Ireland?

<link rel="alternate" href="http://example.com/en-ie" hreflang="en-ie" />
<link rel="alternate" href="http://example.com/en-ca" hreflang="en-ca" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
<link rel="alternate" href="http://example.com/en" hreflang="x-default" />


Thank you!

Edited by olimits7, 06 November 2015 - 10:45 PM.

#2 qwerty


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Posted 07 November 2015 - 09:45 AM

As I understand it, hreflang doesn't exactly help you rank a particular page. What it does is set up that page as the alternate of another page for a particular audience. That is, if example.com/en-au is deemed to be relevant to a particular query when someone in Australia runs the search, then the relationship of that page with example.com/en-ca will cause the second page to rank when someone in Canada runs the search.


The tag is telling Google, "if you like this Australian page, please present this other page to people in Canda," and not "please like this Canadian page." See the difference? You're not boosting the relevance of anything, you're just specifying which page to show when any and all pages in the group are deemed relevant.

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