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Best Practice To Avoid Duplicate Url Penalties When Using Short Links


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#1 jtraderj

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Posted 03 October 2015 - 02:36 PM

I've read dozen's of threads on url strategies, but none seem to answer my question directly.   
 
We have a new site, 150 pages using WordPress with a reasonably (but not completely) flat url diretory structure.  Of our approximately 100 product pages, 20 pages are products we advertise and promote.
 
Our dev team setup several menu structures on our to be dynamic, and group products under categories.    I'll use a car parts product as an example (our products are niche):
 
Our URL structure today:
carparts.com/interior/*  (pages for seats, buttons, etc)
carparts.com/exterior/*  (paint, trim, etc)
caparts.com/engine/*  (sparkplugs, timing belts, etc)
etc
 
 
Related to making SEO-friendly links that we share for our top 20 parts, we'd like to keep the URLs as short as possible using Slugs, but this sets up a scenario of duplicate links to single page.  For these top 20 parts, we'd like to use a shorter URL from the slug:
 
(short link   vs.   full url)
carparts.com/brakepads   (maps to carparts.com/drivetrain/brakepads)
carparts.com/bumper      (maps to carparts.com/exterior/bumpers)
etc
 
 
1.  Can we use the short link for Adwords without harming SEO?
2.  When creating backlinks, can we use the short links (knowing the full urls are used elsewhere)?
3.  For the intranal links, knowing we provided the short URL for inbound links, does it matter if we use either short or full urls?
4.  Should we be thinking about this concept entirely different?
 
 
Thanks in advance.
 


#2 chrishirst

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Posted 03 October 2015 - 04:00 PM

Adwords URLs are NOT crawled and indexed.

 

 

 

 When creating backlinks, can we use the short links (knowing the full urls are used elsewhere)?

 

Depends.

 

 

 

For the intranal links

 

Does this mean "internal" or "intranet"??

 

 

 

 

 knowing we provided the short URL for inbound links, does it matter if we use either short or full urls?

 

That's also an "it depends"

 

 

 

 Should we be thinking about this concept entirely different?

 

Probably, but then again ... ... it depends



#3 Jill

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Posted 04 October 2015 - 01:44 PM

I would block the short URLs via robots.txt and then you could use them for Adwords.

 

But it sounds like a lot of work for very little reason.






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