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Past Due Google Ad Words Balance Hindering Local Search Results?


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#1 mwisema1

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Posted 17 September 2015 - 07:55 AM

Hello. I have a client with a local business which used to show up prominently in the google local results.

 

They have a Google+ page with 5 positive reviews.

 

They do not show up in the local results at all, and all of their competitors are there - even some with no reviews.

 

They have a good organic ranking. And their google+ page does show up in the SERP if we search for their exact business name.

 

The client confided in me that they have had a past due ad words balance for more than a year, and we are wondering if google is omitting them from the local search results because of the past due ad words balance.

 

I realize that paying the past due balance would reveal if this is the cause of the problem, but so far that hasn't happened.

 

Any insights?



#2 Jill

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Posted 17 September 2015 - 08:40 AM

It's doubtful that it has anything to do with it, unless they were paying for that particular result.


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#3 torka

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Posted 18 September 2015 - 08:56 AM

According to Google, there is no connection between AdWords and their organic search results. (A so-called "Chinese wall," meaning no communication between the two business units.) Since having such a connection would open them up to potentially significant legal liability in the USA, I tend to believe them.

 

--Torka :oldfogey:






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