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Come On, Jakob, Let's Hear It For Seo
#1
Posted 25 August 2003 - 10:01 AM
http://www.useit.com...x/20030825.html
is entitled Usability 101
It has a rather striking statistic in it:
<snippet>
Current best practices call for spending about 10% of a design project's budget on usability. On average, this will more than double a website's desired quality metrics and slightly less than double an intranet's quality metrics.
</snippet>
There's not a single mention of Search Engine Optimization in the whole article. So what would we say on this?
What % of a design project's budget should be spent on SEO according to current best practices?
And on average, how would this affect a website's ROI?
Barry Welford
#2
Posted 25 August 2003 - 10:22 AM
That's a very interesting question. I don't imagine there are any good statistics available. But as to cost for SEO it will be a lot less if it is done as part of the creative process rather than after the fact.There's not a single mention of Search Engine Optimization in the whole article. So what would we say on this?
What % of a design project's budget should be spent on SEO according to current best practices?
And on average, how would this affect a website's ROI?
As to the difference in ROI it could be unlimited. The value of a first place listing in Google versus being in the 500th place could be 1000 to 1.
#3
Posted 26 August 2003 - 11:15 PM
But, I'd expect that he would anticipate some marketing cost entering the mix, and many of the alertbox articles in the past have included ideas on how to make a site work well for search, regardless of whether that search was onsite or off.
It's just that the article is usability 101 and not other aspects of developing and designing a site.
Like usabilty, optimizing a site for search probably does benefit tremendously from begining at the planning stages of a site, when audience is being targeted, and market is being defined.
Site architecture, copywriting, application development are all influenced by how a site's targeted audience will use the site. Search engines are a part of that targeted audience.
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