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Our Home Page Doesn't Show Up At All In Search Engines


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8 replies to this topic

#1 Ben

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Posted 05 May 2015 - 02:30 PM

Hi all,

 

For some weird reason our home page doesn't show up on Google, Bing or Yahoo, even when typing our name or the hostname. Instead, subpages or subdomains show up.

 

The site has been around and index for over 2 years so I don't think that could be the issue. In terms of relevancy, it does sound relevant to me that visitors searching for our name would see the home page, especially since we've built a whole way of introducing them to what we do.

 

Any idea how to change that?

 

Thanks,

Ben



#2 chrishirst

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Posted 05 May 2015 - 03:14 PM

 

 

Any idea how to change that?

There isn't one, however; Why would you want it to do that?

 

Search engines don't care about 'home' pages, to them every page is effectively a 'home' page for one or more search terms.

 

 

 

it does sound relevant to me that visitors searching for our name would see the home page

Not really, if anything, the "about us" document would be the relevant one for a 'business name' search



#3 Ben

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Posted 05 May 2015 - 04:46 PM

Hi chrishirst,

 

Thanks for the reply.

 

If at least the about us page showed first it'd be better. Right now the top pages are subsections of the site which do not tell the full story about what we are. 

 

Let me try to explain: say we're an ecommerce site. Say we have multiple brands, BrandA, BrandB and BrandC. These brands are available at domain.com/branda, domain.com/brandb and domain.com/brandc, but also at branda.domain.com and so on. branda.domain.com is a subsite dedicated to BrandA, with branding that BrandA can control. In addition, BrandA redirects their customers to branda.domain.com exclusively.

 

The pages that show up on search engines are domain.com/branda and brandb.domain.com. To me, somebody who searches for us and finds either of these pages might get confused. They could think "I'm not interest in this brand", and move to the next thing, without realizing that we do indeed feature brands they like.

 

Last, the experience of arriving to our site is different depending on what page you land on. The home page tries to be extensive and show up all the different aspects, and help the user find content they'd be most interested browsing.

 

I hope this give a clearer picture of the issue!



#4 qwerty

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Posted 05 May 2015 - 05:56 PM

Is the home page of the site located at domain.com? If not, when someone requests domain.com, in what manner are they redirected to the home page?

 

A few more questions: is it domain.com or www.domain.com? http or https? Or both? And if not both, what happens when someone requests the one you're not using? Is the home page indexed and cached? Is it returned on a search for site:domain.com?



#5 Ben

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Posted 05 May 2015 - 06:01 PM

Thanks for the reply qwerty.
 
The home page is at www.domain.com, which is accessible via both http and https. domain.com redirects to www.domain.com (only for http, I wasn't able to get https to work there).
 
I don't think the home page is either indexed or cached. It doesn't return for a search on site:domain.com. All the subdomains do return though, eg: branda.domain.com/ shows up.


Edited by Jill, 06 May 2015 - 11:49 AM.


#6 chrishirst

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Posted 06 May 2015 - 09:14 AM


 

 

Right now the top pages are subsections of the site which do not tell the full story about what we are. 

 

Real people don't really care about reading "your story" AND from Search you DO NOT want them to. You want visitors from search to land on a page that can get them to convert in as short a time as is possible. Make them 'read a story' when they have on impulse clicked through a search result IS a conversion killer. If you require people to read all about before converting in to a customer, forget about search it is NEVER going to do what you want, search visitors mostly want 'instant gratification'.

They get their results in an instant, and they want to find themselves on a page that they CAN get to what they want instantly, forget about the useless metrics of "time on page" and the rest of the "expert" drivel, that is only useful for informational sites  [or forums].

 

The generally accepted time from search click to conversion click is around seven seconds, if your 'conversion path' takes much longer than that ... You lost!

 

Search engines developers know this, so the try to show the relevant document that will convert in the shortest time.



#7 qwerty

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Posted 06 May 2015 - 05:22 PM

The home page is at www.domain.com, which is accessible via both http and https. domain.com redirects to www.domain.com (only for http, I wasn't able to get https to work there).
 
I don't think the home page is either indexed or cached. It doesn't return for a search on site:domain.com. All the subdomains do return though, eg: branda.domain.com/ shows up.

OK, let's try running a site search that won't return subdomains. Try site:www.domain.com (assuming branda.domain.com can't be reached at www.branda.domain.com). That way, we should just get results on the root. You can also try searching for the home page using the cache operator: cache:domain.com


Edited by qwerty, 06 May 2015 - 05:23 PM.


#8 Ben

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Posted 07 May 2015 - 06:00 PM

So I've been fighting with that thing for the last 6+ months, and I just realized I had a noindex tag on the page, not sure why... Anyhow, I really appreciate your help!



#9 torka

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Posted 11 May 2015 - 10:28 AM

D'oh! That would explain the problem, all right. Yep, one of those "slap the forehead" moments. We all have them from time to time. Glad you got it figured out! :)

 

--Torka :oldfogey:






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