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Seo For Non-Clickable Image


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#1 rihards

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Posted 21 April 2015 - 04:33 AM

What would be the most clever way to set up a page displaying all the customers, SEO wise?

So far we have a long list of non-clickable images, so how much of effort should I put to add description, meta text, and alt text to them? 

I assume that more profitable would be to display all the images in a clickable manner, to drive a good amount of traffic with client website links and keywords. 


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#2 chrishirst

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Posted 21 April 2015 - 05:15 AM

 

 

What would be the most clever way to set up a page displaying all the customers, SEO wise?

 

Not doing it would be the 'clever' way  ANYTHING you do "for SEO" is going to be search engine spam.



#3 rihards

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Posted 21 April 2015 - 07:13 AM

But if I create the customer logos clickable, and direct them to their homepage, that would be useful, right?



#4 torka

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Posted 21 April 2015 - 07:53 AM

That depends on what you mean by "useful." Would your site visitors potentially be interested in visiting these customer home pages? If not, then, no, it wouldn't be especially "useful" to make the logos clickable.

 

As Chris pointed out, doing stuff that doesn't particularly benefit your site visitors, simply because you speculate the search engines might "like" it, is the very definition of search engine spam. When people wonder what the search engines "want," the answer is actually fairly simple. They want sites that offer a good user experience. Pages that offer the kind of information that people visiting that page would be looking for.

 

What exactly do you think a list of your customers is going to do for you "SEO-wise" in the first place? The only thing that's potentially going to optimize that page for is the names of your customers. Do you seriously think your page is going to somehow pop up when someone searches for one of your customers? (Not going to happen unless you also do a lot more to optimize this page for your customers' names. And why would you put in all the effort to do that?) Do you seriously think that a person searching for one of your customers (and, presumably, the products or services offered by that customer) are going to suddenly abandon that search and toddle over to your site to check you out (assuming your customer page even appears in the search results in the first place, which is extremely doubtful)?

 

There is a potential benefit to having a customer list page: that of "social proof." For some prospective customers, it's reassuring to see a long list of customers (or even a shorter list of prestigious or well-known customers). They will think that if all these other companies have worked with you, you must be pretty good at what you do, and it may make them more likely to also want to work with you. "Social proof" is a real thing, and it does work for a certain percentage of your potential audience.

 

So if you think the social proof offered by a your customer list page is going to help you make additional sales, by all means include that page. That's just basic good marketing. If you think having the logos clickable will make this social proof more compelling for your prospects, then make the logos clickable. But don't do it because of some misguided idea that it's going to bring you some mythical "SEO benefit."

 

--Torka :oldfogey:


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#5 Mikl

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Posted 21 April 2015 - 11:54 AM

Just to add a small point ....

 

If you do decide to include a list of your customers, for goodness sake get their permission first. And make it clear to your visitors that you have done that. ("Partial list of customers, included here by permission" would make a good heading.)

 

This is especially important if you are providing any kind of professional service. The last thing you want is for a potential customer to go elsewhere because he is worried that his name will appear on some public list without being consulted.

 

Mike



#6 Jill

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Posted 21 April 2015 - 02:06 PM

Are you trying to give a link to your customers? If so, then yeah, making their image clickable, and also having a description of what they do would be a good idea. Testimonials from them about you would also be nice.






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