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Domain Names And Best Seo Techniques

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#1 rafnews


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Posted 16 April 2015 - 12:41 AM


i'm currently working on a huge web application that should be used in several languages.
due to importance of keywords and domain names i was thinking that for each language mutation to have a different domain name.
I mean to use different keywords as domain name because in USA, in UK, in France, in Spain, the same keywords do not have the same amount of monthly search.
all websites (frontends) would connect to the same centralized DB.
e.g. my US domain name could be: "jobs.com" while in France it could be "travail.fr" and in Spain "trabajo.es"

from my understanding, it has several advantages like each website could have tags, header, keywords dedicated to localization, it allows better load splitting in terms of concurrent users, etc..

is it a really good idea to do such thing or is it better to have only 1 domain name for the worldwide like "jobs.com" ?
if only 1 domain name, how to specify a different header, tags, keywords based on language ?


#2 chrishirst


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Posted 16 April 2015 - 06:16 AM



due to importance of keywords and domain names


You are wrong about that and about ten years out of date.



#3 rafnews


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Posted 16 April 2015 - 10:50 AM

so in this case, why microsoft have a microsoft.fr, microsoft.es... etc... ???

Edited by Jill, 16 April 2015 - 12:50 PM.

#4 torka


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Posted 16 April 2015 - 01:36 PM

"Microsoft" is the brand name of the company, not a regular-old garden variety keyword. And they didn't divide up their site that way because they were trying to get more keywords or increase keyword "relevance" or because they were operating under the outdated idea that keywords in the domain are useful.


Dividing into different sections (domains, subdomains, folders, whatever) by language is likely a good idea to ensure visitors who speak that language have a consistent (and language-appropriate) experience. It's less about "keyword relevance" and more to do with a good user experience. And you don't necessarily need a separate domain for each, although that does allow you to use country-specific TLDs which might be handy for localization (but isn't totally required -- and, of course, simply having a country-specific TLD isn't a guarantee you'll do well in localized results).


Beyond that, be wary of emulating major corporations when it comes to what you see online. Microsoft can do all sorts of things that are completely terrible for SEO and get away with it, because they're huge. Their marketing budget alone is larger than the entire operating revenue of many other companies -- and they most certainly do not rely on search results for traffic to their website or sales. Unless you're as big and well-known as Microsoft, imitating their tactics might not be in your best interests. (And by the time you get as big and well-known as they are, you won't need to imitate their tactics, because you'll have your own highly-compensated marketing team to make their own unique mistakes.) ;)


--Torka :oldfogey:

Edited by torka, 16 April 2015 - 01:37 PM.
corrected typo

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