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Seo Url Structure / Principles - Need Some Help To Set Up Website Prop


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#1 antonk9000

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Posted 27 March 2015 - 04:18 PM

Setting up a revamp of an existing site, using a new version of the same platform, which now offers much more flexible options for URL structure.

 

My question is regarding the principles and "no-no's" of setting up the category structure.

 

On our old site, we had a category structure along the lines of this (there's about 20X more content, but I don't want to waste space):

 

  • Things (top-level category)
    • Big things (subcategory)
      • big-thing-number-1 (product)
      • big-thing-number-2 (product)
      • ...etc...
    • Medium things
      • medium-thing-number-1
      • ...etc...
    • Small things
    • Special-purpose things
  • Objects
    • Big objects
    • Medium objects
    • Special-purpose objects
  • Phenomena
    • Curiosities
    • Reports
    • Evidence
    • Conclusions

 

One of the issues I've been told is that it's a bad idea to keep repeating the same keyword in the category/subcategory path, i.e. "www.examplesite.com/things/big-things". I would guess it gets even worse when you consider that subcategories and the individual products also have the same keyword in their name, i.e. "www.example.com/things/big-things/big-things-with-red-buttons/thing-number-1".

 

Is this really an SEO issue? I.e. on a scale of 1 to 10, 10 being "permabanned from Google", how bad is this? And if so, what's the best-practice solution?

 

I could try deleting the keyword from the subcategory names & URL's, so it looks more like this:

 

Things (top-level category)

  • Big (subcategory)
    • With red buttons (sub-subcategory)
      • big-number-1 (product)
      • big-number-2 (product)
      • ...etc...

...but my concern here is with the user experience from visits directly into landing pages or product pages. I don't want to have people "drop in" from AdWords and not have a clue where they are, or that there's a lot more to the hierarchy than what they're looking at.

 

Any thoughts, suggestions, would be appreciated.



#2 chrishirst

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Posted 28 March 2015 - 07:15 AM

Waste of time.

 

People [and search engines] do not even care about how your folders are "structured", the site navigation structure is what interests them and can they get from where they are to where they want to be.

 

 

As for the folder structure, ... ... do what makes sense to YOU for site maintenance purposes.


Edited by chrishirst, 28 March 2015 - 07:16 AM.


#3 chrishirst

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Posted 28 March 2015 - 07:23 AM

http://www.highranki...itor-nightmare/

 

http://www.highranki...-url-structure/

 

http://www.highranki...ctice-question/

 

http://www.highranki...lder-structure/

 

http://www.highranki...product-layers/

 

http://www.highranki...keyword-domain/

 

 

 

And there are many, many more search for "site structure"  (with the quotes) in the forum search tool.



#4 antonk9000

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Posted 28 March 2015 - 06:11 PM

OK, maybe I mis-stated my concerns.

 

The issue is not the structure of the site/folders, but rather keyword repetition in the category/subcategory/product name.



#5 Michael Martinez

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Posted 28 March 2015 - 11:25 PM

Users don't look at URLs to see where they are on a Website.  They may look at URLs to see if they can move up a level or two in the path (they just trim stuff off the end of the URL).  So if some of your category/subcategory names in the URLs don't resolve to useful pages you are creating a bad user experience.  Otherwise, it doesn't matter if the URLs are 1000 characters long and written in Martian.

 

As for repeating keywords too often in the URLs, the only examples Bing and Google have historically provided are in domain names, not page URLs.



#6 chrishirst

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Posted 29 March 2015 - 07:57 AM

OK, maybe I mis-stated my concerns.

 

The issue is not the structure of the site/folders, but rather keyword repetition in the category/subcategory/product name.

 

Already covered in at least one of the threads I posted for you to read. But here's another one.

 

http://www.highranki...keyword-in-url/






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