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Advice In Plural And Singular


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5 replies to this topic

#1 Imre

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Posted 11 March 2015 - 05:07 AM

Hi,
 
I have a client with a high traffic website and good online and offline brand recognition and a lot of organic visitors. The root domain url represents for the heaviest organic keywords postion #1 for the keyword singular and plural.
 
The singular keyword is in the domain.
I recommend now to the new website in order to incorporate the multiple keyword as a sub in the site structure with good content pages that support the plural silo.
 
I think this is for the future is the best solution.
What are your ideas? and has anyone here experiences with the same.
 
Thank you for your answer.


#2 chrishirst

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Posted 11 March 2015 - 05:47 AM

 

 

I think this is for the future is the best solution.
 

 

You are wrong, completely and utterly wrong.



#3 torka

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Posted 11 March 2015 - 09:08 AM

Seriously, do you really think having a keyword in the domain carries that much weight? Plus you're talking crap like "supporting the plural silo"? And you're selling SEO services?

 

I'm sorry, but this is the kind of thing that gives SEO a bad name. Whatever you're charging this client, it's too much.

 

--Torka :oldfogey:


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#4 Michael Martinez

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Posted 11 March 2015 - 09:41 AM

Siloing has never been shown in a clinical, unbiased way to have any positive impact on a Website's ability to perform in search results.

 

How you organize the Website should be decided on the basis of what is good for the visitor.  The search engines will do their best to understand that.



#5 Imre

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Posted 11 March 2015 - 04:39 PM

Hi,

 

Sorry for my bad english, Google translate.

 

Thanks for the answers , I am sorry Vintage Babe reacts this way. I work since 2008 with SEO and do all the legal way and according to the guidelines of Google. For a while I work with an SEO silo site structure according to Bruce Clay. And I have good experiences with it, many of my clients have therefore good organic positions. I am happy about that.

 

This is a new customer who has poor site structure that we are now improving only we are afraid that we will lose the first position at the time that we are going to put the plural keyword in the subpages.

 

Situation now:

http://www.companyname-singular-keyword(dot)(nl)

rank 1 for the singular keyword and plural keyword.

 

My advice is a plural keyword silo after the root domain

http://www.companyname-singular-keyword(dot)(nl)/plural-keyword

with good subpages like

http://www.companyname-singular-keyword(dot)(nl)/plural-keyword/faq
http://www.companyname-singular-keyword(dot)(nl)/plural-keyword/reviews
http://www.companyname-singular-keyword(dot)(nl)/plural-keyword/what-is-it
http://www.companyname-singular-keyword(dot)(nl)/plural-keyword/how-does-it-work

Vintage Babe, do you know what to do?


Edited by Jill, 11 March 2015 - 05:46 PM.


#6 chrishirst

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Posted 11 March 2015 - 06:21 PM

This so-called "silo structure" is what has got many website into trouble since early 2014. Contrary to what Bruce Clay and many other "experts" claim, all these schemes are seen by Google's algorithms as manipulation of their rankings system so they naturally make sure that it doesn't 

 

 

 

I work since 2008 with SEO and do all the legal way and according to the guidelines of Google

Some of us here have been "in SEO" for  ten+ years before that (otherwise known as B.G. (before Google) and have tested these schemes and found them wanting.

 

There is only one way for SEO that does not rely on schemes, formulas and tricks, and where the effects will probably outlast your tenure as "SEO" for the company.

 

And you can read about that here.


Edited by chrishirst, 11 March 2015 - 06:22 PM.





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